the connected consumer –what they know before you walk in

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Steve Carroll, Head of Sales (Residential North) at REA Group presented at The Business Of Real Estate held on 1-3 September 2014. #rebiz14

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Agent Profiles - free service for all agents

Co-creation approach to develop product concepts

   

1.Blueprint Workshop 5. Action Planning

Workshop

3a. Online Pre-task

Questionnaire

3b. Co-Creation Workshops

3c. Online Post-Task

Questionnaire

4. Topline Debrief

2. In-Home Interviews

Find  an  Agent  tool  

Agent  needs   Vendor  needs  

Find  an  Agent  tool  aims  to  hit  the  sweetspot  of  mee5ng  both  Agent  and  Vendor  needs  

4

“I think it's a great idea. I use something similar on LinkedIn but having this accessible in a space dedicated for property would be advantageous. It can give prospective clients an opportunity to understand myself as a property professional in more depth”

Source:  realestate.com.au  Find  an  Agent  research  report  January  2014  

Overall agent response

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