the clever cook company team

Nathan AkabaZahra Ghozzat

Dupe OlurankinseOseloka OpiahJane Purkiss

MISSION STATEMENT:PROVIDING AN ALL IN ONE COOK-AT-HOME PRODUCT FOR THE HEALTH OF THE NATION

LONG TERM MISSION: FOR OUR PRODUCT TO BE AVAILABLE AT AFFORDABLE PRICES TO ALL SEGMENTS OF SOCIETY

the product

Customer needs we are going to addresse.g.- UK increasingly obese- health problems connected to

junk/processed food- time- skills

DIRECT CUSTOMER NEEDS:

Increase their product offerings Gaining market share Increase competitive advantage Maximising use of their capabilities and resources Increasing Revenue Knowing that they are offering a unique product

Consumer Needs:

Clever Cook kit is fundamentally creating value for any busy parent in a full time employment, with a hectic lifestyle especially with children under the age of 12.

Different stages of the product life cycle will require different customer relations

Personal Assistance Relations Automated Service Relations

Relationship needs to be consistent amongst those in the Value Chain.

•Eco-packaging•IT for website •Market Research •Health and Safety compliance•Legal – I.P. and Licensing agreements

3 year LICENSING REVENUE: £140,800

New Recipes

WEB ADS

GOVERN-MENT

VOUCHERS

MERCHAN-DISING

LICENSINGINCOME

◦ Technology – packaging R&D◦ Legal - Patenting◦ Finances◦ Key Activities

Competition - ready cooked meals. However, we will be offering a healthier look with our freshly prepared ingredients.

Replication - by bigger giants bringing out their own box similar to our own.

Protection through IP and design That the licensee does not conform to

the license conditions Strict monitoring of the product during

and after manufacture process

Near term◦ The cost of R&D◦ Successfully having our patent granted.

Long term◦ Continual agreement and renewal of contract with

licensee.◦ If contract is declined, we will need to find

another partner so that supply and demand does not grind to a halt.

That this type of purchasing of chilled foods is product driven through the availability of new technology and will undoubtedly change the way Britain buys and cooks it’s food.