the buzzr.com private label platform for creating and maintaining smb websites
Post on 30-Jul-2015
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Creating Ancillary SMB Subscription Revenue with
Digital Marketing Services and Websites
Set Your Sites Higher!
SMBs Are Uncertain About Their Latest Digital Marketing Options
And Stale Technology Is Common
• Most small sites/micro-sites function more like a dead brochure than a living website.
• No integration with Social Media
Yet Number of Websites is Accelerating
Source: Netcraft
Creates a Big Opportunity for Trusted SMB Service Providers
To Offer A Comprehensive Digital Marketing Suite
• Include:– A Dynamic, Hosted
Website– Mobile Site – Self-Service Publishing
Tools– SEO Tools– Social Media Tools– Digital Advertising– Analytics
Leveraging the Buzzr Platform• The Buzzr Platform Provides Software for
An All-In-One Suite of Digital Marketing Services
• Advanced Social Publishing/Social Media Tools but Simplified for Regular People
• SEO, Social Media Integration, Visitor Engagement, Repeat Visits, Analytics.
Features Multi-Site Controls
• Unlimited sites/micro-sites on the same code & database & networked user profiles
• Centralized dashboard shows user and website activity
State of the Art WCMS Technology
• Same powerful “Drupal” publishing technology used in the enterprise space for thousands of large websites
• But simplified and
streamlined by Buzzr
WCMS Technology Leaders
• Elite consulting firm Lullabot is the Buzzr technology lead and co-owner
• Clients include: The Grammys, Sony Music, IBM, O'Reilly Media, Lifetime Television, MTV UK, Fast Company, Harvard University, the BBC, Verizon, Washington Post
No Hassle: Software as a Service in the Cloud
• We handle hosting, security, performance and feature upgrades
• Official Rackspace Partner
• 24x7, 365 Server Support
Custom QuickStarts/Site Cloning to Dramatically Speed Up Build Times
• Complete websites in specific verticals: use ours, hire us, or make your own E.g. Restaurants, stores, spas
• Clone entire site with one click. Then you or user can customize with point & click tools
Easy Yet Powerful Drag & Drop for Non-Technical End Users
Point & Click Design Suit, plus Optional CSS
• Movie
Variable End User Permissions to Create Even Simpler User Interfaces
• Simplify end user controls by limiting access to features based on roles you assign to different users
Example of End User with Limited Permissions
Summer 2012: Fully Integrated Mobile Websites
• Content from website automatically creates and updates mobile/tablet site
• Shared dashboard with standard website
Built in SEO
• Meta-tags• Clean URLs• Site Verification• XML Site Maps• Google Analytics
Built in Social Media
• Auto-Tweet• Twitter-stream integration• Facebook and YouTube
channel integration• Share This with multiple
social services• Community features (e.g.
comments, forums, ratings/reviews)
Sample Client: Largest Ace Hardware Stores’ Digital Marketing Service Provider
• Shaved average site build times by about 80% •Charge about $5,000 for average site build
• Support fees of $500 to $1,000 per month (bundled with SEO and content support)
Actual Client Website
Sample Client:La Nacion, Largest Media Co. in Costa Rica
•Created Fussio.com brand Spanish-language platform (now in beta)
•One-time $1000 design and customization fee
•$99 a month for a package of SEO/Social Media support, display ads, directory of sites
•1,000 client target within 12 months
Actual Quickstart from Fussio
Sample Quickstarts from La Nacion
Option to Create a Networked Business Directory Central Site
• Create a central directory of micro-sites with feeds from full sites
• Centralized user profiles/social network
• Create more value than a stand-alone website
High Touch Support
• We handle feature & security upgrades, performance optimization & scaling
• Training (on-site or virtual)• Personal support reps• Option for Buzzr to Handle
Fulfillment of Your Customers’ Design and Support Needs
Long-Term Stability Guarantee
• Technology Escrow Services available to guarantee you’ll have the software even if we discontinue the product.
Want more information?
info@buzzr.com212-867-4680
Ed Sussman, CEOTaub Swartz, CFO
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