the business plan apparel development 2 objective 4.02
Post on 18-Jan-2016
222 Views
Preview:
TRANSCRIPT
The Business Plan
Apparel Development 2Objective 4.02
Business Plan Purpose
Describes the new businessObtain financing ****FeasibilityA “living guide” to the business (road map**)
Business Plan is a Manual
**To help during:DesignStart-upoperating
Parts of the Business Plan
Executive Summary
Product or Service Plan
Management Team Plan
Industry Market Analysis
Operational Plan
Organizational Plan
Marketing Plan
Financial Plan
Growth Plan
Executive Summary
Time to persuade potential investorsKeep it simpleWhat are you going to do?
Product/Service Plan
What are you going to offer?Be descriptive
Management Team Plan
Who will be in charge of what?Job DescriptionsSkills
Industry/Market Analysis**
CustomersCompetitionIndustry
Operational PlanProcessDelivery – distributionLogistics** - details about how the product gets to the customerProduct development
Organizational Plan
Management PhilosophyPersonnelEmployment policies
Marketing/Promotion Plan **
ProductPricePromotion = AdvertisingPlace = Distribution
Financial Plan **
Projected Income / Cash Flow Statements
Repayment of Borrowed Funds
Putting it all Together
The final decision to start a small business is made after the completion of the business plan **
Assessing Feasibility
Feasibility AnalysisMarket NicheTarget Customers
Feasibility Analysis
**consider what will actually work when choosing a class projectIs the business decision possible or within reason****process of testing a business idea
Market Niche
Don’t try to be everything to everyoneSpecialize
Target Customers
The people who are most likely to buy your specific product or service **
Choosing Your Product
Considering Options Product Development
Outsourcing Demand
Product Mix Prototype
Product Development
**Moving an idea from design to model**Highest risk area for a business – no money coming in and it might fail
Steps in Product Development
1. Opportunity Recognition
2. Concept Investigation
3. Inspections4. Prototype
Building
Proto-type
A working model of a product**
NOT sample
Outsourcing
**process of hiring specialists to do specific work instead of using company employees
OutsourcingUsing someone else to do part of the work you aren’t able to do**gives entrepreneurs opportunities to supply services to other companies
Product Standards
**developed to benefit the customer
Quality Control **system to verify and maintain desired product standards**responsibility of entire production team
top related