the bright future of communities

The evolution of Communities

We are never done

Communities are no longer about

technology. The future is to the ones

who understand how to inspire

business decisions and cultures.

Kristof De Wulf / InSites Consulting

Go with the flow

The battle of

the screens

‘Online Communities’ become more and

more a true ‘Fusion Research’ tool that

allows for ‘triangulation’ on different

levels. Leading to more valid research

results, fresh inspiration and a deeper

understanding of the issue researched.

Frédéric Gennart / Inter IKEA Systems

Playing instead

of paying for

attention

Research in

the mix

Different country, Different story

Filling our

Blind Spots

Diffusing research results should be like getting those small

Magic Boxes from McDonald’s:

blending results, stories and quotes

Carole Lamarque / bpost

Internal

Internal

Internal

Internal

KLM Concept Casino

Internal

Bring it to

Life

Internal

External

We need to make consumers an

integral part of everything we do.

Mariken Kimmels / H.J. Heinz

Central Research Nerve System

Total consumer

immersion

Smart Cookies

academic backbone

sector expertise

marketing consulting

innovative methods

change agent

engagement & activation

Creative

Solid

linkedin.com/in/tomderuyck tom@insites-consulting.com @tomderuyck

www.insites-consulting.com

Ready for a bright future?

Head of Research Communities