the big four social media sites schools cant ignore mais ap 09

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More than just Facebook? Join us as we look at the four primary social media sites used by independent school marketing. Presented at MAIS-TEC April 2009.

TRANSCRIPT

Act IThe Problem

They use social media. We should too.

Act IIFacebook

1.Official school page 2.Alumni group or page depending on mission/goals3.Other subgroups (band, drama) as groups or pages.

1.Official school page 2.Alumni group or page depending on mission/goals3.Other subgroups (band, drama) as groups or pages.

Act IIILessons Learned

Lesson #1:Define Vision

Lesson #2:Be There

Lesson #3:Trust Them

Lesson #3:

Target Students

Lesson #3:Target Students

Lesson #4:Be Selfish

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