the big four social media sites schools cant ignore mais ap 09
DESCRIPTION
More than just Facebook? Join us as we look at the four primary social media sites used by independent school marketing. Presented at MAIS-TEC April 2009.TRANSCRIPT
Act IThe Problem
They use social media. We should too.
Act IIFacebook
1.Official school page 2.Alumni group or page depending on mission/goals3.Other subgroups (band, drama) as groups or pages.
1.Official school page 2.Alumni group or page depending on mission/goals3.Other subgroups (band, drama) as groups or pages.
Act IIILessons Learned
Lesson #1:Define Vision
Lesson #2:Be There
Lesson #3:Trust Them
Lesson #3:
Target Students
Lesson #3:Target Students
Lesson #4:Be Selfish
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