the art & science of value creation: 3 traits of great value-creators

THE ART & SCIENCE

@JeremiahGardnerOF VALUE CREATION

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@JeremiahGardner

CREATIVES VS CODERS NARRATIVE

design thinking lean startup

mvpprototype

VS

customer inspiration customer development

a/b testing experimentation

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@JeremiahGardner

VALUE OVER DOGMA

>VALUE DOGMA

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VALUE-CREATION MINDSET

3 TRAITSOF GREAT VALUE-CREATORS

AMBITIOUS LEARNERSgreat value-creators are…

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@JeremiahGardner

lead with empathy

Personally experience your customer’s perspective

See what people really do, not just what they say

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WHERE TO START?

BOUNDLESS EXPLORERSgreat value-creators are…

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search vs execute

You can’t execute your way to value discovery…because it’s inherently unknown.

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OPERATING IN THE UNKNOWN

RESOLUTE SCIENTISTSgreat value-creators are…

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the value path

Identify assumptions

Run behavioral experiments testing assumptions

Make decisions based on evidence

At speed

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FOLLOW THE EVIDENCE

great value-creators are…

EXPLORERS

SCIENTISTS

LEARNERS

LEAVE THE SAFETY OF CAMP,BECOME A VALUE-CREATOR

@JeremiahGardnerhttp://MovesTheNeedle.com

j@jeremiahgardner.com

We’ve advised the innovation practices of:

http://JeremiahGardner.com

•Author, The Lean Brand •Principal, Moves The Needle •Startup Mentor & Advisor •Enterprise Innovation Catalyst