the art & science of value creation: 3 traits of great value-creators
TRANSCRIPT
THE ART & SCIENCE
@JeremiahGardnerOF VALUE CREATION
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CREATIVES VS CODERS NARRATIVE
design thinking lean startup
mvpprototype
VS
customer inspiration customer development
a/b testing experimentation
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VALUE OVER DOGMA
>VALUE DOGMA
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VALUE-CREATION MINDSET
3 TRAITSOF GREAT VALUE-CREATORS
AMBITIOUS LEARNERSgreat value-creators are…
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lead with empathy
Personally experience your customer’s perspective
See what people really do, not just what they say
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WHERE TO START?
BOUNDLESS EXPLORERSgreat value-creators are…
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search vs execute
You can’t execute your way to value discovery…because it’s inherently unknown.
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OPERATING IN THE UNKNOWN
RESOLUTE SCIENTISTSgreat value-creators are…
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the value path
Identify assumptions
Run behavioral experiments testing assumptions
Make decisions based on evidence
At speed
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FOLLOW THE EVIDENCE
great value-creators are…
EXPLORERS
SCIENTISTS
LEARNERS
LEAVE THE SAFETY OF CAMP,BECOME A VALUE-CREATOR
@JeremiahGardnerhttp://MovesTheNeedle.com
We’ve advised the innovation practices of:
http://JeremiahGardner.com
•Author, The Lean Brand •Principal, Moves The Needle •Startup Mentor & Advisor •Enterprise Innovation Catalyst