the art of the global gateway

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Select Country, Select Brand

Using technology and design to create more discoverable local websites

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Why You Need a Global Gateway Strategy

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You can’t control who lands on your home page

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0"

5"

10"

15"

20"

25"

30"

2005" 2006" 2007" 2008" 2010" 2011" 2012" 2013"

Average'Number'of'Languages'

The leading global brands support, on average, 28 languages.

You will continue to add localized websites

1"

5"

21"

32"

0"

5"

10"

15"

20"

25"

30"

35"

2010" 2011" 2012" 2013"

High%Speed:+Twi.er+Language+Growth+

31# 32#36#

38# 39#

0#

5#

10#

15#

20#

25#

30#

35#

40#

45#

2008# 2010# 2011# 2012# 2013#

Slow%and%Steady:%VW%Language%Growth%

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Country Codes

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If you can, use country codes

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Country codes and search

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Be prepared for Internationalized Domain Names (IDNs)

New gTLDs: •  онлайн – Russian

for "Online" •  сайт – Russian for

"Web site" •  游� – Chinese for

"Game"

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The Global Gateway

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Icons speak louder than words

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The globe icon is best

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What’s wrong with this gateway?

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The universal gateway

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Technical Solutions

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Geolocation

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Geolocation

Of the 150 websites reviewed, 61 use geolocation specifically for navigation.

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Language Negotiation (Detection)

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Don’t Forget...

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Wave flags with care

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Please keep it simple

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Don’t play favorites

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Or favourites.

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Make the gateway a priority

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And keep it that way

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Think beyond your website

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Developing a global gateway strategy

• Do you have global buy-in? • Yes, your .com traffic may decrease.

• Can you support ccTLDs? • How many localized websites are

available now and in the future? • Will you honor user intent?

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John Yunker email jyunker@bytelevel.com website www.bytelevel.com blog www.GlobalbyDesign.com twitter @johnyunker !Please keep in touch!

10th Edition

The 2014Web Globalization

Report Card

Byte Level Research

∙ Leading Languages

∙ Emerging Trends

∙ Best Practices

∙ Worst Practices

∙ Website Profiles