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THE ART OF IDENTITY
LOGOS
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What is a logo?A graphic symbol or picture used to identify a company, corporation, business, service or individual
Why do businesses use logos?GRAPHIC COMMUNICATION
Effective LogosLogos should have:
SimplicityLegibilityRetention ValueRelationship to product or service
Three Types of LogosAlphagramPictogramAbstract
**Many times logos will be a combination of two of the types
AlphagramUse only letter forms
PictogramUses simple picture forms
AbstractSomething taken from reality and changed by focusing on the art elements and principles of design
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