the anatomy of invisible apps

Tim Messerschmidt Head of Developer Relations, International

PayPal & Braintree

@Braintree_Dev / @SeraAndroid

The Anatomy of Invisible Apps

#InvisibleApps at Geek Picnic Moscow ‘15

@Braintree_Dev / @SeraAndroid#InvisibleApps

> Braintreesince 2013

Developer Relations in a Nutshell

Always on the go

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444,623km across 27 countries

A connected world

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Transient Attention: only 8 sec.

Source: http://en.wikipedia.org/wiki/Attention_span

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Focused Attention: less than 5 min.

Source: http://en.wikipedia.org/wiki/Attention_span

Anatomy of an App

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User Interface

Logic and Services

Backend

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Time spent in apps grows 21% Year over Year

Source: http://info.localytics.com/blog/time-in-app-increases-by-21-across-all-apps

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20% of all apps are being opened only …

Source: http://info.localytics.com/blog/time-in-app-increases-by-21-across-all-apps

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… ONCESource: http://info.localytics.com/blog/time-in-app-increases-by-21-across-all-apps

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The average Man spends 29h 33min The average Woman spends 30h 58min

Media consumption in apps & mobile web

Source: http://www.nielsen.com/us/en/insights/reports/2014/an-era-of-growth-the-cross-platform-report.html

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95 installed apps 100 interactions with apps 35 apps used per day

Average User’s App usage

Source: http://thenextweb.com/apps/2014/08/26/android-users-average-95-apps-installed-phones-according-yahoo-aviate-data

My Own Phone - 100 Apps

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“Ever on the lookout for engaging content, most online viewers spend less than 60 seconds at an average site.”

Source: http://news.bbc.co.uk/2/hi/science/nature/1834682.stm

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Time spent in an app: 103 seconds

How do we make this time count?

Security Standards

Encryption to protect and harden data

Tokenization as Security Layer

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Applying tokenization to cardholder data

Card number Card Verification Code

Expiration date Cardholder's name

Postal code

bc7qj2 as5gc8 …}

Information Storage using Vaults

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Move your app into the background

@Braintree_Dev / @SeraAndroid

6 ways to improve

your app

1. Be Humble and subtle

2. Keep your Users Notified

3. Utilize location

4. Recognize Usage Patterns

5. Set up Trust Zones

6. Adopt existing Technology

Anatomy of an Invisible App

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<==> Less is more

@SeraAndroid tim@getbraintree.com

slideshare.com/paypal braintreepayments.com/developers

Спасибо!