the 3 recruiting mistakes you're making
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© Glassdoor, Inc. 2017
The 3 Recruiting Mistakes You’re Making
Glassdoor is a registered trademark of Glassdoor Inc.
© Glassdoor, Inc. 2017
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Webinar Tips for Attendees
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Featured Speakers
Kyle Lagunas Research Manager, Emerging Trends in
Talent Acquisition & Staffing at IDC
Lisa Holden Employer Communications Manager
at Glassdoor
© Glassdoor, Inc. 2017
agenda
why recruiting has become more difficult
the 3 recruiting mistakes you’re making
what you can do today
Q&A
© Glassdoor, Inc. 2017
We Had a Remarkable Year for Hiring
Source: Bureau of Labor Statistics
AMERICA’S FALLING UNEMPLOYMENT RATE
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Hiring Became Tougher Than Ever TRENDS IN AVERAGE LENGTH OF INTERVIEW PROCESS (2010-2014)
Source: Glassdoor Economic Research
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Source: based on 12.3 million completed applications analyzed by a leading 3rd party recruitment advertising agency, 2014!
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Awareness Consideration Interview Offer Hire
The Candidate Journey
Glassdoor has all the jobs
Glassdoor app on the go Glassdoor interview prep
Glassdoor Know Your Worth
Post company reviews on Glassdoor
Glassdoor trustworthy insight
• Employee Reviews • Company & CEO Ratings • Salaries • Benefit Reviews • Company Updates
© Glassdoor, Inc. 2017
US Unique Users (000)
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
55,000
Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16
© Glassdoor, Inc. 2017
Trends in Job Advertising & Distribution Kyle Lagunas
Research Manager, Emerging Trends in Talent Acquisition & Staffing
September 2016
© Glassdoor, Inc. 2017
Principal
CFO
CIO
Senior VP
VP
Associate VP
Director
Manager
Demographics WHICH OF THE FOLLOWING MOST CLOSELY MATCHES YOUR TITLE?
0.0 5.0 10.0 15.0 20.0 25.0
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Your heart is still set on job boards
Not investing where the talent is
Misusing social for hiring
The 3 Recruiting Mistakes
1
2
3
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Your Heart is Still Set on Job Boards WHEN YOU HAVE AN OPENING, HOW MANY JOB BOARDS "
DO YOU TYPICALLY POST THAT OPENING TO
12%
29% 25%
17% 17%
0%
5%
10%
15%
20%
25%
30%
35%
1 to 2 3 to 4 5 to 6 7 to 8 9 or more Source: IDC, 2015 Recruiting and Staffing Executive Survey, n=500
© Glassdoor, Inc. 2017
18%
11%
15%
17%
14%
8%
10%
14%
5%
13%
10%
10%
22%
13%
8%
16%
9%
15%
12%
14%
10%
13%
18%
13%
15%
20%
15%
13%
21%
15%
10%
13%
20%
11%
10%
13%
17%
22%
19%
11%
11%
10%
14%
5%
9%
7%
5%
5%
CareerBui lder LinkedIn
USAJobs Monster
Craigsl ist ZipRecruiter
Indeed Glassdoor
Beyond SimplyHired
Dice Snagajob
Used occassionally for very specific jobs only
Used occasionally for most or all job openings
Used frequently for very specific jobs only
Used frequently for most or all job openings
Your Heart is Still Set on Job Boards USAGE
Source: IDC, 2015 Recruiting and Staffing Executive Survey, n=500
© Glassdoor, Inc. 2017
Not Investing Where the Talent Is
3.45% 3.48%
3.50% 3.59%
3.64% 3.66%
3.70% 3.79% 3.80%
3.86% 3.86%
3.92%
3.20% 3.30% 3.40% 3.50% 3.60% 3.70% 3.80% 3.90% 4.00%
CareerBui lder Monster
Snagajob Dice
Beyond.com Indeed
SimplyHired ZipRecruiter
Craigsl ist USAjobs
Glassdoor LinkedIn
Source: IDC, 2015 Recruiting and Staffing Executive Survey, n=500
EFFECTIVENESS (AVERAGE OUT OF 5)
© Glassdoor, Inc. 2017
What Used to Work Best No Longer Does
Channel Cost-Per-Hire Apps-Per-Hire
Niche Job Site $803.02 69
Major Job Board $1,248.49 66
Job Aggregator $513.49 79
Social Network $615.98 50
Glassdoor $284.66 38
Source: based on ~560,000 completed applications from a single client of a leading 3rd party recruitment agency
© Glassdoor, Inc. 2017
Source: As measured by application-to-hire ratio compared to other job sites based on a study of 2015 hiring data for 30 million applications
© Glassdoor, Inc. 2017
Source: based on ~560,000 completed applications from a single client of a leading 3rd party recruitment agency
© Glassdoor, Inc. 2017
Top 5 Candidate Interests
Compensation
What makes it an attractive place to work
Benefits
Basic company information
Mission, vision and values
1
2
3
4
5
Source: Glassdoor.com U.S. Site Survey, August 2016
© Glassdoor, Inc. 2017
Source: As measured by cost-per-hire data compared to other job sites based on a study of 2015 hiring data for 30 million applications
© Glassdoor, Inc. 2017
Misusing Social for Hiring WHICH OF THE FOLLOWING SOURCES HAS YOUR ORGANIZATION USED "TO ATTRACT OR HIRE JOB CANDIDATES IN THE PAST 12-18 MONTHS?
SOURCES USED
19% 33% 34% 35% 35%
37% 46% 47%
51% 56%
0% 10% 20% 30% 40% 50% 60%
Recruiter cold cal l ing Classified newspaper ads
Staffing agencies (temp-to-perm) Niche job board postings
Search services firms College recruit ing programs Social sites, e.g. Facebook
Job fairs Major job board postings
Employee referral
© Glassdoor, Inc. 2017
Misusing Social for Hiring WHICH SOURCES GENERATED THE GREATEST NUMBER OF NEW HIRES?
TOP 3 SOURCES OF HIRE
3%
7%
7%
8%
10%
11%
11%
12%
12%
20%
3%
15%
15%
10%
11%
8%
10%
2%
20%
5%
5%
8%
9%
12%
8%
5%
9%
10%
18%
17%
Recruiter cold cal l ing Job fairs
Staffing agencies (temp-to-perm) Social sites, e.g. Facebook
Classified newspaper ads College recruit ing programs
Search services firms Niche job board postings
Employee referral Major job board postings
1 2 3
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Source of Hire vs. Source of Influence
Source of Hire
the last source a candidate "used before applying
Source of Influence
all the sources a candidate interacts with from attraction"
to application
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Take a Fresh Look at Budget Allocation
Frequently assess use/spend vs. effectiveness
Examine how you’re utilizing various marketing advertising channels
Make smarter recommendations about re-allocating resources
© Glassdoor, Inc. 2017
Give Job Postings a Boost
Post to platforms "where candidates can "find more information
Invest in your "employer brand
© Glassdoor, Inc. 2017
Evaluate Your Social Approach
Determine if you are using "as a source of influence or source of hire
Enhance your employer brand via your social presence
© Glassdoor, Inc. 2017
Kyle Lagunas Research Manager, Emerging Trends in
Talent Acquisition & Staffing at IDC
Lisa Holden Employer Communications Manager
at Glassdoor
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