the 3 recruiting mistakes you're making

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The 3 Recruiting Mistakes You’re Making

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Featured Speakers

Kyle Lagunas Research Manager, Emerging Trends in

Talent Acquisition & Staffing at IDC

Lisa Holden Employer Communications Manager

at Glassdoor


agenda

why recruiting has become more difficult

the 3 recruiting mistakes you’re making

what you can do today

Q&A


Why Recruiting Has Become !More Difficult


We Had a Remarkable Year for Hiring

Source: Bureau of Labor Statistics

AMERICA’S FALLING UNEMPLOYMENT RATE


Hiring Became Tougher Than Ever TRENDS IN AVERAGE LENGTH OF INTERVIEW PROCESS (2010-2014)

Source: Glassdoor Economic Research


Source: based on 12.3 million completed applications analyzed by a leading 3rd party recruitment advertising agency, 2014!


Awareness Consideration Interview Offer Hire

The Candidate Journey

Glassdoor has all the jobs

Glassdoor app on the go Glassdoor interview prep

Glassdoor Know Your Worth

Post company reviews on Glassdoor

Glassdoor trustworthy insight

•  Employee Reviews •  Company & CEO Ratings •  Salaries •  Benefit Reviews •  Company Updates


US Unique Users (000)

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

55,000

Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16


Trends in Job Advertising & Distribution Kyle Lagunas

Research Manager, Emerging Trends in Talent Acquisition & Staffing

September 2016


Principal

CFO

CIO

Senior VP

VP

Associate VP

Director

Manager

Demographics WHICH OF THE FOLLOWING MOST CLOSELY MATCHES YOUR TITLE?

0.0 5.0 10.0 15.0 20.0 25.0


The 3 Recruiting Mistakes !You’re Making


Your heart is still set on job boards

Not investing where the talent is

Misusing social for hiring

The 3 Recruiting Mistakes

1

2

3


Mistake #1


Your Heart is Still Set on Job Boards WHEN YOU HAVE AN OPENING, HOW MANY JOB BOARDS "

DO YOU TYPICALLY POST THAT OPENING TO

12%

29% 25%

17% 17%

0%

5%

10%

15%

20%

25%

30%

35%

1 to 2 3 to 4 5 to 6 7 to 8 9 or more Source: IDC, 2015 Recruiting and Staffing Executive Survey, n=500


18%

11%

15%

17%

14%

8%

10%

14%

5%

13%

10%

10%

22%

13%

8%

16%

9%

15%

12%

14%

10%

13%

18%

13%

15%

20%

15%

13%

21%

15%

10%

13%

20%

11%

10%

13%

17%

22%

19%

11%

11%

10%

14%

5%

9%

7%

5%

5%

CareerBui lder LinkedIn

USAJobs Monster

Craigsl ist ZipRecruiter

Indeed Glassdoor

Beyond SimplyHired

Dice Snagajob

Used occassionally for very specific jobs only

Used occasionally for most or all job openings

Used frequently for very specific jobs only

Used frequently for most or all job openings

Your Heart is Still Set on Job Boards USAGE

Source: IDC, 2015 Recruiting and Staffing Executive Survey, n=500


Evaluate: Do these channels still work?


Mistake #2


Not Investing Where the Talent Is

3.45% 3.48%

3.50% 3.59%

3.64% 3.66%

3.70% 3.79% 3.80%

3.86% 3.86%

3.92%

3.20% 3.30% 3.40% 3.50% 3.60% 3.70% 3.80% 3.90% 4.00%

CareerBui lder Monster

Snagajob Dice

Beyond.com Indeed

SimplyHired ZipRecruiter

Craigsl ist USAjobs

Glassdoor LinkedIn

Source: IDC, 2015 Recruiting and Staffing Executive Survey, n=500

EFFECTIVENESS (AVERAGE OUT OF 5)


What Used to Work Best No Longer Does

Channel Cost-Per-Hire Apps-Per-Hire

Niche Job Site $803.02 69

Major Job Board $1,248.49 66

Job Aggregator $513.49 79

Social Network $615.98 50

Glassdoor $284.66 38

Source: based on ~560,000 completed applications from a single client of a leading 3rd party recruitment agency


Source: As measured by application-to-hire ratio compared to other job sites based on a study of 2015 hiring data for 30 million applications


Source: based on ~560,000 completed applications from a single client of a leading 3rd party recruitment agency


Top 5 Candidate Interests

Compensation

What makes it an attractive place to work

Benefits

Basic company information

Mission, vision and values

1

2

3

4

5

Source: Glassdoor.com U.S. Site Survey, August 2016


Source: Glassdoor U.S. Site Survey, August 2016


Source: As measured by cost-per-hire data compared to other job sites based on a study of 2015 hiring data for 30 million applications


Mistake #3


Misusing Social for Hiring WHICH OF THE FOLLOWING SOURCES HAS YOUR ORGANIZATION USED "TO ATTRACT OR HIRE JOB CANDIDATES IN THE PAST 12-18 MONTHS?

SOURCES USED

19% 33% 34% 35% 35%

37% 46% 47%

51% 56%

0% 10% 20% 30% 40% 50% 60%

Recruiter cold cal l ing Classified newspaper ads

Staffing agencies (temp-to-perm) Niche job board postings

Search services firms College recruit ing programs Social sites, e.g. Facebook

Job fairs Major job board postings

Employee referral


Misusing Social for Hiring WHICH SOURCES GENERATED THE GREATEST NUMBER OF NEW HIRES?

TOP 3 SOURCES OF HIRE

3%

7%

7%

8%

10%

11%

11%

12%

12%

20%

3%

15%

15%

10%

11%

8%

10%

2%

20%

5%

5%

8%

9%

12%

8%

5%

9%

10%

18%

17%

Recruiter cold cal l ing Job fairs

Staffing agencies (temp-to-perm) Social sites, e.g. Facebook

Classified newspaper ads College recruit ing programs

Search services firms Niche job board postings

Employee referral Major job board postings

1 2 3


Integrate Your Social Channels


Source of Hire vs. Source of Influence

Source of Hire

the last source a candidate "used before applying

Source of Influence

all the sources a candidate interacts with from attraction"

to application


What You Can Do Today


Take a Fresh Look at Budget Allocation

Frequently assess use/spend vs. effectiveness

Examine how you’re utilizing various marketing advertising channels

Make smarter recommendations about re-allocating resources


Give Job Postings a Boost

Post to platforms "where candidates can "find more information

Invest in your "employer brand


Evaluate Your Social Approach

Determine if you are using "as a source of influence or source of hire

Enhance your employer brand via your social presence


Kyle Lagunas Research Manager, Emerging Trends in

Talent Acquisition & Staffing at IDC

Lisa Holden Employer Communications Manager

at Glassdoor

the 3 recruiting mistakes you're making

Recruiting & HR