the 15 biggest ecommerce website conversion killers

Welcome eComm Day attendees!

15 Ecommerce Conversion Mistakes(and how to fix ‘em)

Rich Page CEO/Founder

Who is Rich Page?

Bad ecommerce news…

Average cart abandonment is 67% = 7/10 visitors!

You have more competitors than ever before

Comparison shopping now happens ALL THE TIME

Visitors have become VERY picky and demanding

Your ecommerce mistakes

Discontent/unhappy visitors

Comparison shopping

Lower conversion rates

Many lost potential sales

The great news for you?

You’ll learn fixes for common conversion mistakes

Your competitors probably aren’t doing CRO

These fixes act as a great CRO foundation

You’ll make many more sales (from existing traffic)

Mistake 1: Not clearly showing UVP on all entry pages

Mistake 2: Presuming visitors will convert first time

Mistake 3: Lack of good filters on browse pages

Mistake 4: Not promoting shipping & returns incentives

Mistake 5: Showing a prominent discount code box

Mistake 6: Not knowing your visitors real issues

Mistake 7: Being too trendy without best practices

Mistake 8: A poor mobile/tablet optimized website

Mistake 9: Few signs of credibility and trust

Mistake 10: Not having a guest checkout option

Mistake 11: Neglecting the power of social proof

Mistake 12: Not showing key product details clearly

Mistake 13: Having poor/few images for your products

Mistake 14: Untrustworthy exit-inducing checkout flow

Mistake 15: Guessing at what needs improving first

Thanks! Questions?

Don’t forget:

Grab my free conversion optimization toolbox

http://bit.ly/CROtoolbox