the 15 biggest ecommerce website conversion killers

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Welcome eComm Day attendees! 15 Ecommerce Conversion Mistakes (and how to fix ‘em) Rich Page CEO/Founder

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Page 1: The 15 Biggest Ecommerce Website Conversion Killers

Welcome eComm Day attendees!

15 Ecommerce Conversion Mistakes(and how to fix ‘em)

Rich Page CEO/Founder

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Who is Rich Page?

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Bad ecommerce news…

Average cart abandonment is 67% = 7/10 visitors!

You have more competitors than ever before

Comparison shopping now happens ALL THE TIME

Visitors have become VERY picky and demanding

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Your ecommerce mistakes

Discontent/unhappy visitors

Comparison shopping

Lower conversion rates

Many lost potential sales

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The great news for you?

You’ll learn fixes for common conversion mistakes

Your competitors probably aren’t doing CRO

These fixes act as a great CRO foundation

You’ll make many more sales (from existing traffic)

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Mistake 1: Not clearly showing UVP on all entry pages

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Mistake 2: Presuming visitors will convert first time

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Mistake 3: Lack of good filters on browse pages

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Mistake 4: Not promoting shipping & returns incentives

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Mistake 5: Showing a prominent discount code box

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Mistake 6: Not knowing your visitors real issues

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Mistake 7: Being too trendy without best practices

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Mistake 8: A poor mobile/tablet optimized website

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Mistake 9: Few signs of credibility and trust

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Mistake 10: Not having a guest checkout option

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Mistake 11: Neglecting the power of social proof

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Mistake 12: Not showing key product details clearly

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Mistake 13: Having poor/few images for your products

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Mistake 14: Untrustworthy exit-inducing checkout flow

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Mistake 15: Guessing at what needs improving first

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Thanks! Questions?

Don’t forget:

Grab my free conversion optimization toolbox

http://bit.ly/CROtoolbox