the 15 biggest ecommerce website conversion killers
TRANSCRIPT
Welcome eComm Day attendees!
15 Ecommerce Conversion Mistakes(and how to fix ‘em)
Rich Page CEO/Founder
Who is Rich Page?
Bad ecommerce news…
Average cart abandonment is 67% = 7/10 visitors!
You have more competitors than ever before
Comparison shopping now happens ALL THE TIME
Visitors have become VERY picky and demanding
Your ecommerce mistakes
Discontent/unhappy visitors
Comparison shopping
Lower conversion rates
Many lost potential sales
The great news for you?
You’ll learn fixes for common conversion mistakes
Your competitors probably aren’t doing CRO
These fixes act as a great CRO foundation
You’ll make many more sales (from existing traffic)
Mistake 1: Not clearly showing UVP on all entry pages
Mistake 2: Presuming visitors will convert first time
Mistake 3: Lack of good filters on browse pages
Mistake 4: Not promoting shipping & returns incentives
Mistake 5: Showing a prominent discount code box
Mistake 6: Not knowing your visitors real issues
Mistake 7: Being too trendy without best practices
Mistake 8: A poor mobile/tablet optimized website
Mistake 9: Few signs of credibility and trust
Mistake 10: Not having a guest checkout option
Mistake 11: Neglecting the power of social proof
Mistake 12: Not showing key product details clearly
Mistake 13: Having poor/few images for your products
Mistake 14: Untrustworthy exit-inducing checkout flow
Mistake 15: Guessing at what needs improving first
Thanks! Questions?
Don’t forget:
Grab my free conversion optimization toolbox
http://bit.ly/CROtoolbox