thailand and asia social media data 2014 by zocial, inc

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Social Media Population and User Behavior

Thailand & Global Social Media Movement 2013-14

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Global Facebook User Ranking by ZocialRank.com : Top 20

Data as of May’14

No.1 : USA180 mil users

57.34% of Pop.

No.2 : India104 mil users8.41% of Pop.

No.3 : Brazil92 mil users

46.31% of Pop.

No.4 : Indonesia66 mil users

26.74% of Pop.

No.5 : Mexico54 mil users

44.68% of Pop.

No.6 : Turkey38 mil users

51.35% of Pop.

No.6 : Philippines38 mil users

39.29% of Pop.

No.7 : United Kingdom

36 mil users56.94% of Pop.

No.8 : France30 mil users

45.66% of Pop.

No.9 : Germany

28 mil users34.19% of Pop.

No.9 : Thailand28 mil users

41.93% of Pop.No.10 : Italy26 mil users

42.68% of Pop.

No.11 : Argentina24 mil users

58.41% of Pop.

No.12 : Japan22 mil users

17.25% of Pop.

No.12 : Columbia22 mil users

46.12% of Pop.

No.12 : Vietnam22 mil users

24.78% of Pop.

No.13 : Spain20 mil users

43.27% of Pop.

No.14 : Egypt19.6 mil users24.28% of Pop.

No.15 : Egypt19.4 mil users55.62% of Pop.

No.16 : Malaysia16 mil users

54.72% of Pop.

No.17 : Pakistan14.2 mil users7.93% of Pop.

No.18 : Korea, Rep.13.8 mil users27.6% of Pop.

No.19 : Peru13.2 mil users44.02% of Pop.

No.20 : Nigeria12.4 mil users7.34% of Pop.

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Overall Facebook Population

● USA ranked 1st place with 180 mil users (57% of population)

● Thailand ranked 9th place with 28 mil users (42% of population)

Countries that has Facebook users more than 50% of population

United States, Turkey, UK, Argentina, Canada, Malaysia, Australia,

Chile, Netherlands, Belgium, Sweden, Hungary, Arab Emirates,

Hong Kong, Israel, Singapore (71%)

Country with the highest number of Facebook users compared topopulation

● Dominica (78%) 71,684 population with 56,000 Facebook user

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Time spent on social media by Thai people : 3.7 Hrs per day

Ranking Time Spent / day

1 Philippines : 4.0 Hrs

2 Thailand : 3.7 Hrs

3 Malaysia : 3.3 Hrs

4 Indonesia : 2.9 Hrs

5 India : 2.4 Hrs

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Thailand Social Media Population Overview

GROWTH

350%GROWTH

53%

** Data as of May 2014

GROWTH

13%

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In the year 2014, the total of Facebook world population is 1,251 million users which shows 9% growth as compared to 2013 which is 1,146 million users.

27% growth12% growth3% growth

13% growth 5% growth 19% growth 48% growth 8% growth -7% growth

Top Growth in ASEAN

1. Myanmar 58%

2. Cambodia 48%

3. Thailand 27%

4. Singapore 19%

5. Vietnam 13%

58% growth1,040,000 last year

15.4

(55%)

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TYPE OF POST EFFECTIVE TIME

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2012

2013

37.10% 58.82% 4.08%

44.48% 52.03% 3.49%

Public data of Thai people on Facebook increased 7.38%

Anyone on or off Facebook Your friends on Facebook Private

From 742 sample size. Research by Zocial Inc.

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Data as of : 24 May’14 (http://zocialrank.com/facebook/)

Top Page Like

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Data as of : 26 May’14 (http://zocialrank.com/twitter/)

Top Talking about this

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Global Twitter User : Thailand ranked 17th in the world

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More than 61% Thailand Twitter users are inactive.

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2012 2013

3 Million tweets/day311K retweets/dayAvg 146 retweets/postAverage Text 32 Characters in a Tweet

5 Million tweets/day1.9 mil retweets/dayAvg 376 retweets/postAverage Text 54 Characters in a Tweet

Total Tweets of Thai people has increased 163%

From 3,022 sample size

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Thailand Twitter User Data• Avg. # Thai People Tweets/day 250,000 users/day• Highest Twitter Users/day 800,000 users/month• Most Twitter users are teenagers• Teens like to tweet, Adults like to read

Data increased during school off days and holidays

• Avg. Twitter Users during holidays 320,000 users/day• Message increase during holidays +30% compared to weekdays

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Thai people tweet more with photos and hashtags

text only tweets with link tweets with hashtag tweets with photo

2012

2013

61.91%

55.76%

23.82%

19.29%

11.28%

13.42%

2.99%

11.53%

From 3,022 sample size

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Among Thai people the highest retweets are with photos and retweets with link has the highest growth (176.46%)

retweet text onlyretweet with hashtag retweet with link

2012

2013

retweet photo

102

208

95

263

301

635

862

1,072

Avg. retweet/post

Avg. retweet/post

Growth 24.35% 111.12% 103.98% 176.46%

From 3,022 sample size

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Top Tweet Location in 2013• Central World 210,915

• Siam Paragon 108,759

• Siam Square 54,158

• Central (Lard Prao) 37,911

• Terminal 21 25,890

Top location from 29,000,000 tweets with location available in Thaitrend in 2013

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From 3,920 sample size : No. of Follower from 11,752 to 2,155,325

42

1,079

2,6162

2013 2014781,216

3,1478

Post/month

Engagement/photo

Engagement/video

#Selfie/day

Usage of Instagram by Thai people is increasing

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Data as of : 26 May’14 (http://zocialrank.com/instagram)

Instagram Top Follower (Over 1 Mil) : Only 17 person in Thailand

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Top 3 Photo Likes in Year 2013

1 2 3

Data as of : 20 May’14 (http://zocialrank.com/)

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Avg. Like per Post by Range of Follower

Photo Video

Follower Y2013 Y2014

10K - 50K 182 198

50K - 100K 1,013 1,306

100K - 500K 4,087 5,253

500K - 1 Mil 13,727 17,070

More than 1Mil 35,700 45,136

Follower Y2013 Y2014

10K - 50K 473 525

50K - 100K 1,355 1,541

100K - 500K 4,670 5,751

500K - 1 Mil 13,927 19,592

More than 1 Mil 35,796 40,249

From 3,920 sample size : No. of Follower from 11,752 to 2,155,325

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Celebrities announced “No more advertising” after flooded by messages posted by online shops

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After celebrities annoucement, user post on the most famous forum in Thailand.

“I hate celebrities who post “No more advertising”

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Celebrities feedback by posting “Please come and advertise on this post” sharing their own space for online shop

Come Come advertise hereToday everyone stay at home, can’t go anywhere during updating politic news.

This month I shared my space early, come over all online shops

Advertise free 1 month, Go ahead guys!! Come Come!!!

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Top 3 videos are Thai folk songs, Top 4 is a pop rock band and Top 5 is OST from the most popular Thai series call “Hormones the series”

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Top 2 videos came from Thai folk songs, Top 3 is a game competition.

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85th rank on

125th rank on

Data as of 15 May’14

No. of search on Google trend

Peak at 27 Apr – 3 May’14

Songkra and Chiangmai are

Most search among other province

New Social Media Platform

Up to 100 mil global users

http://thumbsup.in.th/2014/05/ask-fm-and-the-way-they-grow-user-number/

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MULTI SCREEN/MULTI SOCIAL MEDIA

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35% 33% 24% 5% 2% 1%

Thai people use multiple social media97% used Facebook

จากการสุมตัวอยาง 166 คน

Male shares data from Twitter and Youtube to Facebook more

than Female

Female shares data from Instagram to Facebook

more than Male

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LINE USER BEHAVIOR : THAILAND

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TARAD Line Marketing : Increase Sale

Result : 1,372 order within 3 hoursTARAD Line TARAD m-Commerce (Mobile Site)

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MOBILE IS COMING

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Mobile Marketing

• 50% of local search is from mobile

• 91% of mobile internet user access to social network

• http://www.youtube.com/watch?v=0aUQLIPdtg8

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Thai people use through which OS?

From 742 sample size

IOS & Adorid(N=120)

16.17%

Only IOS(N=200)

26.95% 33.15%

Only andriod(N=246)

Other OS/PC(N=176)

23.72%

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Thai Consumer Completely Change Their Behavior

● More specific demand

● Started own poll to get the real feedback from experienced users

● More expressive on social media and online

● Attractive content is becoming more powerful and most influential

● Becoming more selective and comparative

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Key Takeaways• Mobile is coming : Be prepared everything to support mobile

• VDO is hot… Thai people consume more and more, find a way to approach them!

• We now know our consumer’s location! Think about it, how to use it for your business

• Always link Social Media with your sales volume (if you can and know how?)

• Talk and Engage with your consumers on the right time (at night and weekend)

• Number of like or follow does not matter at all, if it does not answer your business goal,

sales volume and brand awareness.

• Don’t forget to check your Social Media ranking at ZocialRank.com

• ZocialEye can tell you, what consumers think about your brand and your competitors?

• Zocial Research, we can tell everything that you want to know.

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More insightful information please come and visit our blog.

http://blog.zocialinc.com