scanad & zocial

LEADING A REVOLUTION IN MOBILE ENGAGEMENT“with world’s 1st multi-touch point scanner technology”

IM July 2015

2016

SCANAD CMS simplicity opens simultaneously a new, fast-growing market for ScanAd, to accompany consumer demand for more engaging optimised M-ads (at a time where 40% of advertising banners still lead to an information webpage rather than on an engaging optimised M-page). !!ScanAd revolutionises Apps and M-pages market, offering the perfect tool to create engaging M-pages and to manage the corresponding data, simply, quickly and cost effectively.!

Mobile EngagementFACEBOOK Ad

Technology Overview

We Deliver Mobile Engagement To Consumers via Click On Mobile Ad

MOBILE ENGAGE FROM MOBILE AD’s

Mobile Engage With Ads On Social media Platforms

Coupon Promotion Click to Buy Brand loyalty points Information / advice Video Games Quiz Pool Chat rooms Card application Social media Mobile store

Social Media give brand a great way to reach consumers. !And Consumers likes is to engage with brands in a very simple and straight forward way. !It call “A Click”

Via Mobile Friendly Interactive Pages

Engage with audience

//IF YOU DONT DELIVER WHAT THE CONSUMER

WANT IN 1,2… MAX 3 CLICKS THEY GO!

What Is SCANAD?

The first, comprehensive, multi-touch-point mobile recognition solution

Coupon Promotion Click to Buy Brand loyalty points Information / advice Video Games Quiz Pool Chat rooms Card application Social media Mobile store

SCANAD Mobile Scanner Recognise Sound, Image, iBeacon, Smartphone Geolocation, Any code

SCANAD push native, interactive mobile content to mobile engage

Recognise Engage Transact// //

Sound

iBeacon

Image

Location

Click to Buy

Buy IN Store

Receive follow up targeted, personalised interactive content adapted to location, contact and purchasing behaviour

Solution Overview

Ad Clicks Mobile Engagement

SCANAD SERVERS

DATA

Brand & Marketers In Control

LOGIN

Brands and Marketers Create, Control, Manage, Data Record, Push MOBILE ENGAGEMENT ACTIVITIES !SCANAD Online Platform includes: Mobile Engagement Page Creator (drag and drop) User Database management Data Analytics with Dashboard (real time recording) !

• Play Game • 1 Click to Buy • Grab Brand Points • Vote & Social Share • Know More • Fill The Form & Win • Fill The Form to Participate • Win Instant Prizes (scratch card) • Post Your Video / Photos • etc…

• TV Commercial • TV Show and TV Series • Magazine Ads • Hand Out Ads • Video Ad online • Facebook Ad • LINE AD … • Radio • In Store Location • Product packaging • etc…

+

Scan Recognition

Technology Overview

Sound !Recognition

Display!Mobile !Engagement

TV CommercialExample Coupon Promotion Click to Buy Brand loyalty points Information / advice Video Games Quiz Pool Chat rooms Card application Social media Mobile store etc…

Technology Overview

Sound !Recognition

Radio CommercialExample Coupon Promotion Click to Buy Brand loyalty points Information / advice Video Games Quiz Pool Chat rooms Card application Social media Mobile store etc…


Technology Overview

Image !Recognition

Print AdExample

Coupon Promotion Click to Buy Brand loyalty points Information / advice Video Games Quiz Pool Chat rooms Card application Social media Mobile store etc…


Technology Overview

Image !Recognition

On Public Transport DisplayExample

Coupon Promotion Click to Buy Brand loyalty points Information / advice Video Games Quiz Pool Chat rooms Card application Social media Mobile store etc…


Technology Overview

iBeacon !DetectionProximity iBeacon IN StoreExample Coupon

Promotion Click to Buy Brand loyalty points Information / advice Video Games Quiz Pool Chat rooms Card application Social media Mobile store etc…


Technology Overview

Location !DetectionLocation DetectionExample Coupon

Promotion Click to Buy Brand loyalty points Information / advice Video Games Quiz Pool Chat rooms Card application Social media Mobile store etc…


PUSH Parameters - Location - Weather - Time - Nearest retailer - Brand points

Non !

Intrusive!

PUSH

SCANAD business model

We Deliver Mobile Engagement To Consumers And A Consumer Relationship To AdvertisersSCANAD Mobile Engagement Page Can Be Open via APPs Scan Or Mobile Ads Click

MOBILE ENGAGEMENT PAGE

(M.E.P)

Click On Mobile Ads APPs Scan

Technology Overview

Sound

iBeacon

Image

Location

SCANAD business model

Very Easy To Manage!With SCANAD Content Management System Online

Technology Overview

SCANAD

!ScanAd’s CMS is the first totally intuitive tool (simply drag & drop - no coding) to:!- Create optimised interactive mobile pages in a few minutes. !- Record and Monitor data.Data recording and real-time monitoring systems empower brands to easily perform analytics and optimize marketing decisions, as well as quickly manage customer database and engage with the right customers through targeted push notifications based on location, context and observed behaviour).

This CMS simplicity and power underlies the performance of ScanAd’s recognition solution.

A revolutionary way to create optimised interactive Mobile Pages and to manage Data.

Technology Overview

Market Intelligence

Facts

We are now multi-screens and digitally multi-tasking

WatchingDoing

Unique Value Proposition

SCANAD Bridge & Connect The Digital and Classic Marketing Along Consumer Journey

SCANAD’s solution allows brands to engage everywhere with clients or prospects creating a new way to:!

- optimise digital client path, !- increase communication efficiency and customer engagement,!- enrich customer experience, develop loyalty & boost sales,!- Reinforce marketing knowledge and target messages

TVC RADIO OOH PRINT DIGITAL IN STORE

Unique Value Proposition

SCANAD Makes The New Consumer Path Traceable And Mobile Engaging

Enabling M-Engagement everywhere

TVC RADIO OOH PRINT DIGITAL IN STORE

Gamification!Engagement

Loyalty Program!Reward

Increase!Sales

Drive Traffic!To Stores

Capture !Data

Target Push !Offers - Alerts

Increase !Reach

Increase !Viewability

DETECT - RECOGNISE

“We Create Multiple Value for both advertisers

and consumers” Christophe Hochart

scanad & zocial

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