textbook crawler

Textbook Crawler Unifying the textbook marketplace

Michael Gendler Varadh Jain Raymond Liu Sean Mashian Krishna Vij

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Product Description Market Sales & Marketing Financials

Outline

2

Publisher or

Merchant

$$$

Textbook Marketplace

$

Publisher or

Merchant

$$$

Textbook Marketplace

$ Textbook

Marketplace

$ Textbook

Marketplace

$

û  Time-consuming search

û  Difficult to find lowest-price

û  Dispersed audience

5

Publisher or

Merchant

$$$

Textbook Marketplace

$ Textbook

Marketplace

$ Textbook

Marketplace

$

Textbook Crawler

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Publisher or

Merchant

$$$

Textbook Marketplace

$ Textbook

Marketplace

$ Textbook

Marketplace

$

ü  Decrease textbook search time

ü  Increase listing exposure

ü  Stimulate textbook exchange

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ü  Search Engine

ü  Posting Engine

ü  Notification System

Textbook Crawler Unifying the textbook marketplace

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Search Post Notifications

Submit

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michaelgendler@gmail.com

Bruinwalk

PostYourBook

Bruinwalk

Showing Results For… ISBN: 978-14016063

$7.00

$9.00

$11.50

Seller Price

Good

Like New

Poor

Condition

Go to Listing!

Go to Listing!

Go to Listing!

Textbook Crawler finds the lowest prices in town! Learn more

978-14016063

8

Notifications

Submit

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michaelgendler@gmail.com

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Submit a Book…

Price:

Condition:

Email:

ISBN:

Why?

$6.50

978-14016063

ler@gmail.com anonymize my email

Using Textbook Crawler ensures maximum regional exposure to your listings! Learn more Submit

Good

Search Post

Submit

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michaelgendler@gmail.com

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Search

Can’t Find Your Book?

Max Price:

At least:

Email:

ISBN:

Why?

$11.00

978-14016063

ler@gmail.com anonymize my email

Like New

Using Textbook Crawler ensures maximum regional exposure to your listings! Learn more Register!

We’ll Notify You When It Gets Listed! Learn more

Post Notifications

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Faster search

Larger visibility

Competitive Advantage

Cost Efficiency

11

Time Efficiency

12

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Faster search

Larger visibility

Competition

Cost Efficiency

13

Time Efficiency

Textbook Crawler hopes for a cooperative relationship with the textbook marketplaces

Increased web traffic

Increased web traffic

Increased web traffic

Increased web traffic

Product Description Market Sales & Marketing Financials

Outline

14

15

16

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46% of Students Polled Have Utilized Student-Based Marketplaces

Who is the Customer?

College-aged students who regularly shop at student-based marketplaces Personally managing textbook funds

18

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Total Adressable Market (UCLA)

Immideate Addressable Market (UCLA

Total Adressable Market (US)

Immideate Adressable Market (US)

Size of Market

19

U.S.

UCLA 21 million

9.1 million

19000 students

41000 students

Product Description Market Sales & Marketing Financials

Outline

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Click through advertisements

Permanent advertisers – selling site space

Transaction partnering with Amazon and Chegg

Other services: tutor listings, notes exchange

SALES STRATEGIES

21

0

5000

10000

15000

Fall '13 Winter '14 Spring '14 Summer '14

Estimated Unique Visits (Year 1)

Unique Visits

22

Ü Summer drop due to fewer students in classes

0

5

10

15

Fall '13 Winter '14 Spring '14 Summer '14

Estimated number of visits (Per person per quarter)

Number of visits (per person per quarter)

This is based on the number of times we have visited BruinWalk. We are expecting an increase as we will be adding additional services such as tutor listing and book notification services to keep customers coming back. Ü  Increase in user

activity due to addition of tutoring listings and book notification service

Ü  Estimates based on user visiting trends to BruinWalk

Type of Sales Year 1

Fall '13 Winter '14 Spring '14 Summer '14

Click through advertising* 10 245 632 44

Permanent advertising 250 1,750 2,875 250

Commission from retailer -- 5,000 12,000 800

Tutor Listings -- 1,000 2,000 500  

Net Sales $260 $7,995 $17,507 $1,594

SALES FORECAST

* Calculated at 𝑇𝑟𝑎𝑓𝑓𝑖𝑐  𝑥  𝑁𝑢𝑚𝑏𝑒𝑟  𝑜𝑓  𝑣𝑖𝑠𝑖𝑡𝑠  𝑝𝑒𝑟  𝑞𝑢𝑎𝑟𝑡𝑒𝑟  𝑥  2%  𝐶𝑙𝑖𝑐𝑘  𝑇ℎ𝑟𝑜𝑢𝑔ℎ  𝑅𝑎𝑡𝑒  𝑥  $0.25  𝑝𝑒𝑟  𝑐𝑙𝑖𝑐𝑘  (𝐴𝑑𝑆𝑒𝑛𝑠𝑒) 23

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MARKETING STRATEGY Bruin Plaza Launch

Distribution of pamphlets and flyers.

Word of mouth is the best way to advertise.

Online social media 24

Product Description Market & Competition Sales & Marketing Financials

Outline

25

Net Loss: -$1,528

Ad Revenue

Marketing expenses

Administrative expenses

Year One Financials

26

Years Two and Three Financials

27

TEAM BIOS

28