textbook crawler
DESCRIPTION
Pitchdeck for Textbook CrawlerTRANSCRIPT
Textbook Crawler Unifying the textbook marketplace
Michael Gendler Varadh Jain Raymond Liu Sean Mashian Krishna Vij
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1
Product Description Market Sales & Marketing Financials
Outline
2
Publisher or
Merchant
$$$
Textbook Marketplace
$
Publisher or
Merchant
$$$
Textbook Marketplace
$ Textbook
Marketplace
$ Textbook
Marketplace
$
û Time-consuming search
û Difficult to find lowest-price
û Dispersed audience
5
Publisher or
Merchant
$$$
Textbook Marketplace
$ Textbook
Marketplace
$ Textbook
Marketplace
$
Textbook Crawler
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6
Publisher or
Merchant
$$$
Textbook Marketplace
$ Textbook
Marketplace
$ Textbook
Marketplace
$
ü Decrease textbook search time
ü Increase listing exposure
ü Stimulate textbook exchange
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ü Search Engine
ü Posting Engine
ü Notification System
Textbook Crawler Unifying the textbook marketplace
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7
Search Post Notifications
Submit
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Bruinwalk
PostYourBook
Bruinwalk
Showing Results For… ISBN: 978-14016063
$7.00
$9.00
$11.50
Seller Price
Good
Like New
Poor
Condition
Go to Listing!
Go to Listing!
Go to Listing!
Textbook Crawler finds the lowest prices in town! Learn more
978-14016063
8
Notifications
Submit
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9
Submit a Book…
Price:
Condition:
Email:
ISBN:
Why?
$6.50
978-14016063
[email protected] anonymize my email
Using Textbook Crawler ensures maximum regional exposure to your listings! Learn more Submit
Good
Search Post
Submit
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10
Search
Can’t Find Your Book?
Max Price:
At least:
Email:
ISBN:
Why?
$11.00
978-14016063
[email protected] anonymize my email
Like New
Using Textbook Crawler ensures maximum regional exposure to your listings! Learn more Register!
We’ll Notify You When It Gets Listed! Learn more
Post Notifications
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Faster search
Larger visibility
Competitive Advantage
Cost Efficiency
11
Time Efficiency
12
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Faster search
Larger visibility
Competition
Cost Efficiency
13
Time Efficiency
Textbook Crawler hopes for a cooperative relationship with the textbook marketplaces
Increased web traffic
Increased web traffic
Increased web traffic
Increased web traffic
Product Description Market Sales & Marketing Financials
Outline
14
15
16
17
46% of Students Polled Have Utilized Student-Based Marketplaces
Who is the Customer?
College-aged students who regularly shop at student-based marketplaces Personally managing textbook funds
18
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Total Adressable Market (UCLA)
Immideate Addressable Market (UCLA
Total Adressable Market (US)
Immideate Adressable Market (US)
Size of Market
19
U.S.
UCLA 21 million
9.1 million
19000 students
41000 students
Product Description Market Sales & Marketing Financials
Outline
20
Click through advertisements
Permanent advertisers – selling site space
Transaction partnering with Amazon and Chegg
Other services: tutor listings, notes exchange
SALES STRATEGIES
21
0
5000
10000
15000
Fall '13 Winter '14 Spring '14 Summer '14
Estimated Unique Visits (Year 1)
Unique Visits
22
Ü Summer drop due to fewer students in classes
0
5
10
15
Fall '13 Winter '14 Spring '14 Summer '14
Estimated number of visits (Per person per quarter)
Number of visits (per person per quarter)
This is based on the number of times we have visited BruinWalk. We are expecting an increase as we will be adding additional services such as tutor listing and book notification services to keep customers coming back. Ü Increase in user
activity due to addition of tutoring listings and book notification service
Ü Estimates based on user visiting trends to BruinWalk
Type of Sales Year 1
Fall '13 Winter '14 Spring '14 Summer '14
Click through advertising* 10 245 632 44
Permanent advertising 250 1,750 2,875 250
Commission from retailer -- 5,000 12,000 800
Tutor Listings -- 1,000 2,000 500
Net Sales $260 $7,995 $17,507 $1,594
SALES FORECAST
* Calculated at 𝑇𝑟𝑎𝑓𝑓𝑖𝑐 𝑥 𝑁𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑣𝑖𝑠𝑖𝑡𝑠 𝑝𝑒𝑟 𝑞𝑢𝑎𝑟𝑡𝑒𝑟 𝑥 2% 𝐶𝑙𝑖𝑐𝑘 𝑇ℎ𝑟𝑜𝑢𝑔ℎ 𝑅𝑎𝑡𝑒 𝑥 $0.25 𝑝𝑒𝑟 𝑐𝑙𝑖𝑐𝑘 (𝐴𝑑𝑆𝑒𝑛𝑠𝑒) 23
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MARKETING STRATEGY Bruin Plaza Launch
Distribution of pamphlets and flyers.
Word of mouth is the best way to advertise.
Online social media 24
Product Description Market & Competition Sales & Marketing Financials
Outline
25
Net Loss: -$1,528
Ad Revenue
Marketing expenses
Administrative expenses
Year One Financials
26
Years Two and Three Financials
27
TEAM BIOS
28