tetuan valley - week 4 - mobitto

What is Mobitto?

Merchants efficiency

Customer Discovery

Customer Retention

What you need!Targeting

Real-Time

When you want!

Privacy

How you prefer!

Merchants

Restaurants

Cinemas

Last minute deals

Users

Anyone with a smartphone

Generation Y

Customer Segmentation

Source: http://www.josesimoes.com/activities

Partner Stores

Targeted Events

Affiliate Program

Channels

Value Proposition

Newness

Price

Cost & Risk Reduction

Accessibility

Convenience & Usability

Mobile Application

PromotionDiscountOffer

BrandStore

Validity

How many?

How far?

Take me to the deal

What is our focus?

Key Activity

Our Platform

Usage Fee

• Simple• Context

Subscription

• Beginner• Intermediate• Advanced

Revenue Streams

Revenues

Beta Launch

Official Launch

10.000 €

Cost Structure

Payments

Beta Launch

Official Launch

94.000 €

Costs vs. Revenues

Costs

Revenues

Number of Months

Back-end field trials

Networking

Previous Week

Design

Find the right people

Gather with the team

My thesis

The weather

Problems

First version of website

First interface to setup deals

Architectural Challenges

Application Mockup

Next Week

Real-time Targeted Advertising

José Simõeswww.josesimoes.comwww.twitter.com/jmsimoes