Testimonials
Testimonials Can Sell Anything
TestimonialsFoundation for Marketing
TESTIMONIALS
10x-Times RESULTS
Remember, Almost Nothing Good Happens Automatically, Only Bad
Happens!
TestimonialsTestimonials – The Right Approach
TestimonialsFatal Mistake #1:
No Systematic Approach To Testimonials
TestimonialsYour business should have a system for:
• When to seek feedback or a testimonial from your customers
• How to enable your customers to provide that feedback
• How to collect and review the feedback from your customers
• How to use the feedback and testimonials in your business and marketing for maximum return
TestimonialsFatal Mistake #2:
Unguided Feedback & Testimonials
TestimonialsFatal Mistake # 3
No Contextual Information Provided
TestimonialsFatal Mistake #4:
Under-Utilizing Content
TestimonialsSteady Traffic + Increased Conversions = More Sales
Increased Traffic + Increased Conversions = Even More Sales
TestimonialsFatal Mistake #5:
Poor Layout
TestimonialsFatal Mistake #6
No Photographs Used or Poor Use of Photographs
TestimonialsFatal Mistake # 7:
Failure to Leverage Testimonials