terminologies: roi on digital media and numbers that matter
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www.yinkaolaito.com
Terminologies: ROI on Digital media and
numbers that matter
Yinka Olaitowww.yinkaolaito.com
Each Age and Media
Impression+ Circulation + viewershipwww.yinkaolaito.com
TODAY
Traffic + SE + ROI(s) and ROE
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Challenges of R O Iwww.yinkaolaito.com
TODAY
Should Everything =Naira and kobo?www.yinkaolaito.com
Underpants
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Good Mother
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BUT Then...
How do you ask for a budget
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Budget?
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Budget?
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Budget?
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In A Work Place
Performance Assessment= ‘I LOVE YOU’?www.yinkaolaito.com
In A Work Place
ROI= Critical factor to justify...
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In A Work Place
Effectiveness www.yinkaolaito.com
COMPETITION 4
Resources
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Show value to organizations and attract fair share of resources.
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@Cross-Road?
How do you speak intelligently about a field where people are comparing the ROI of wearing your under-pant to the ROI of
Digital media?
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ALTERNATIVE ROUTE
R O INFLUENCE + R O Experience
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THE CHALLENGE
Will that Command WAOH Moment?
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B TO B
ROI of Digital Mediawww.yinkaolaito.com
What is your Dashboard?
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Determine which metrics and measurement terms will resonatebest within your organization KPI
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Develop a content strategy to support every step of the process
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Focus
on strategic
business
outcomes
over...www.yinkaolaito.com
Establish and manage internal expectations
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USEFUL DIGITAL ROI THEN MUST...
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Measure revenue generated by the Digital Media used
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Evaluate Marketing-related expenses
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Formula- temperature check
ROI = Campaign Revenue X Profit Margin
Cost of Campaign
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DISADVANTAGE OF THIS
It does not Capture all the costs associated with the initiative www.yinkaolaito.com
COST OF CAMPAIGN=
costs associated with having a marketing department: salaries, benefits, office space, computers, software, Marketing's share of the bills (heat, electricity, etc.), plus all of the direct campaign costs
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FORGET THE JARGONS
What Count?www.yinkaolaito.com
Niche or Corporate Specificswww.yinkaolaito.com
Key Performance Indicatorswww.yinkaolaito.com
Brand Outcomes desired www.yinkaolaito.com
CASE STUDY
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MAXIMIZING DIGITAL ROI
Measure outcomes that matter - Show contribution
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MAXIMIZING DIGITAL ROI
Learn what works better - Improve future initiatives
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MAXIMIZING DIGITAL ROI
Measure integration effectiveness- Improve strategies
Source: Lenskold groupwww.yinkaolaito.com
MAXIMIZING DIGITAL ROI
Make investment more fun - Improve relevance standard
Source: Lenskold groupwww.yinkaolaito.com
MAXIMIZING DIGITAL ROI
knowledge of Social Business +
Technologywww.yinkaolaito.com
CAN I HELP YOU?
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CONNECT @
website: www.yinkaolaito.comE-Mail: yinka@yinkaolaito.comSkype: YinkaolaitoFaceBook: Yinka OlaitoLinkedIn: OlaitoOluyinkaTel: 234 7029778785
www.yinkaolaito.com
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Photo Credits: www.corbis.com
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