telling your story, better than ever

Welcome to:

Telling Your Story,

Better than Ever

Anne Ehlers Director of Communications & Development

NC Housing Coalition

Today We’ll Talk About:

• Why stories are so powerful

• What makes a great story

• How to use stories in your fundraising

Why Stories are so

Powerful

Stories.

Stories.

Connect.

Stories.

Connect.

People.

Andy Goodman

Why Stories Are So Powerful

Why Stories Are So Powerful

• History

Why Stories Are So Powerful

• History

• Identity

Why Stories Are So Powerful

• History

• Identity

• Culture

Why Stories Are So Powerful

• History

• Identity

• Culture

• Memory

History

Identity

Culture

Four stories:

Culture

Four stories:

• The Mob at the Gates

Culture

Four stories:

• The Mob at the Gates

• The Triumphant Individual

Culture

Four stories:

• The Mob at the Gates

• The Triumphant Individual

• The Benevolent

Community

Culture

Four stories:

• The Mob at the Gates

• The Triumphant Individual

• The Benevolent

Community

• The Rot at the Top

Study of Five Year Olds

1 of 21

8 of 21

16 of 21

What Makes a Great Story

(and how to find it)

Andrew Stanton from Pixar

How do we find these

stories?

Kim Yaman

The Sacred Bundle

The Sacred Bundle

• How we started

The Sacred Bundle

• How we started

• Emblematic successes

The Sacred Bundle

• How we started

• Emblematic successes

• What we learned from defeat

The Sacred Bundle

• How we started

• Emblematic successes

• What we learned from defeat

• Nature of our challenge

The Sacred Bundle

• How we started

• Emblematic successes

• What we learned from defeat

• Nature of our challenge

• Performance stories

The Sacred Bundle

• How we started

• Emblematic successes

• What we learned from defeat

• Nature of our challenge

• Performance stories

• Where we’re going

Jonathan Klein from Getty Images

Postcard Project

Postcard Project

Numbers

Ovarian Cycle

Social Math

Social Math

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Social Math

=

Social Math

=

Social Math

=

Social Math

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How to Use Stories in

Fundraising

Stories.

Stories.

Connect.

Stories.

Connect.

People.

Brian Fujito from Razoo.com

Ditch the

Pitch (sort of)

Michael

Resources

• The Goodman Center www.thegoodmancenter.com

• Network for Good www1.networkforgood.org

• Philanthropy for All http://pfa-blog.com/home/

Thank You!

Anne Ehlers Director of Communications & Development

NC Housing Coalition

Email: aehlers@nchousing.org

Phone: 919-827-4495