telling your story, better than ever
TRANSCRIPT
Welcome to:
Telling Your Story,
Better than Ever
Anne Ehlers Director of Communications & Development
NC Housing Coalition
Today We’ll Talk About:
• Why stories are so powerful
• What makes a great story
• How to use stories in your fundraising
Why Stories are so
Powerful
Stories.
Stories.
Connect.
Stories.
Connect.
People.
Andy Goodman
Why Stories Are So Powerful
Why Stories Are So Powerful
• History
Why Stories Are So Powerful
• History
• Identity
Why Stories Are So Powerful
• History
• Identity
• Culture
Why Stories Are So Powerful
• History
• Identity
• Culture
• Memory
History
Identity
Culture
Four stories:
Culture
Four stories:
• The Mob at the Gates
Culture
Four stories:
• The Mob at the Gates
• The Triumphant Individual
Culture
Four stories:
• The Mob at the Gates
• The Triumphant Individual
• The Benevolent
Community
Culture
Four stories:
• The Mob at the Gates
• The Triumphant Individual
• The Benevolent
Community
• The Rot at the Top
Study of Five Year Olds
1 of 21
8 of 21
16 of 21
What Makes a Great Story
(and how to find it)
How do we find these
stories?
Kim Yaman
The Sacred Bundle
The Sacred Bundle
• How we started
The Sacred Bundle
• How we started
• Emblematic successes
The Sacred Bundle
• How we started
• Emblematic successes
• What we learned from defeat
The Sacred Bundle
• How we started
• Emblematic successes
• What we learned from defeat
• Nature of our challenge
The Sacred Bundle
• How we started
• Emblematic successes
• What we learned from defeat
• Nature of our challenge
• Performance stories
The Sacred Bundle
• How we started
• Emblematic successes
• What we learned from defeat
• Nature of our challenge
• Performance stories
• Where we’re going
Postcard Project
Postcard Project
Numbers
Social Math
Social Math
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Social Math
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Social Math
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Social Math
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Social Math
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How to Use Stories in
Fundraising
Stories.
Stories.
Connect.
Stories.
Connect.
People.
Ditch the
Pitch (sort of)
Michael
Resources
• The Goodman Center www.thegoodmancenter.com
• Network for Good www1.networkforgood.org
• Philanthropy for All http://pfa-blog.com/home/
Thank You!
Anne Ehlers Director of Communications & Development
NC Housing Coalition
Email: [email protected]
Phone: 919-827-4495