telecom leveraging social media
Post on 14-Apr-2018
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How Telecom Companies Can
Leverage Social Media
Name PRN
Chaitanya Pande 12020541095
Deepanker Ray 12020541097
Manish Renu 12020541107
Shailesh Jain 12020541129
Sonal Meshram 12020541132
Paramveer Singh Khosa 12020541151
Sakshi Bateja 12020541153
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AGENDA
Telecom And Social Media
Types Of Social Media
Why Social Media
Need
Power Business Benefits
Why Telecom Companies Are Investing More Online
Social Media Index
Airtel Leveraging Social Media Idea Cellular & Social Media
Airtel Vs Idea
Social Media Benefits For TELCOS
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Telecom and Social Media
Telecom players and social media platforms have cometogether to benefit the user, expecting the partnershipto be the next big revenue driver
Vodafone India has tied up with Twitter
Twitter India tied up with Reliance Communications
Airtel joined hands with Google to launch free zone
Twitter and Vodafone endeavour to make mobileinternet more fun, smart, engaging and easy
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Types of Social Media
Social Networking: Facebook, Twitter, Linkedin
Social videos: Youtube, Vimeo, TubeMogul
Social bookmarking: StumbleUpon, Digg, Delicious
Blogs: Wordpress, TypePad, Blogger, etc
Wikis: Wikipedia
Photosharing: Flickr, Photobucket
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WHY SOCIAL MEDIA
NEED
High Functional Risk : Product not performing as promised
Differentiation : Only key to success
Customer Awareness : Updates about plans
Customer Feedback : Address customer complaints and
queries
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WHY SOCIAL MEDIA
POWER
CREATE pages to post contact information, recent updates, means of
communication between company and fans
DEVELOP catchy and clever ways to express recent company
information. Customers can share recent experiences, recommend
potential product ideas and innovations
UPLOAD and share videos. Educate customers with awareness and
testimonials to showcase what company is all about
CONNECT the staff
RECRUIT best talent from industry
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SALES
IncreaseSales
Generate
Leads
REPUTATION
MANAGEMENT
Talks on socialmedia are
important and
affects
customer
sentiments
CUSTOMER
SERVICE
Two way
Communication
B2B
Understand
Create
Deliver
value
SOCIAL
LISTENING
TOOL
Track about
your brand
online
BUSNIESS BENEFIT
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0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
0 2 4 6 8 10 12 14
Interactiv
ity
level
No of Channels
The graph clearly shows that top telecom
providers are already experimenting
with social media.
Social Engagement Graph: Interaction Plot of Telecom Companies in the social media
space
SOCIAL MEDIA INDEX
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AIRTEL & SOCIAL MEDIA
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AIRTEL STRATEGY
Platform-wise Strategy
Twittert
Facebook
Twitter
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Airtels Facebook Page
Ai l i
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Airtels Twitter Page
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YouTube
With more than 340 videos and almost 9 million
views, the Airtel channel on YouTube is doing a
good work when it comes to content.
It is highly engaging and visually impressive as well
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Airtels YouTube Channel
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Idea Cellular Engaging Differently On
Facebook
Every Monday fans are treated with a number from the Idea Jukebox
Every Tuesday there is an Idea Citizen Journalist video being shared from the
CNN-IBN CJ program
Wednesdays are dedicated to App of the day Thursdays are for watching the beautiful Idea Frames where the brand will
share an amazing photo shared by a fan.
Friday moviez are amazing short films, sponsored by Idea
Saturdays are dedicated to Idea Super Weekends where fans can learn
something interesting like how to make a mojito or an origami dinosaur.These videos have been taken from YouTube
Every Sunday, you see a mix of videos under Ground Reality Voices where
leading cricketers talk about the changing nature of the sport
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Idea stands Third in the Social Media Race
with over 77,000 Likes on its Official Facebook
Page
Idea has managed to attract its Fans with
Campaigns by Abhishek Bachchan on Save
Paper, Use Phone Concept and attracting
users with Recent Movie Raavan Fame
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Airtel vs Idea
Idea has a 4x bigger community and an
equally big engagement rate as well
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Social Media Benefits for Telecom
Build new relationships
Provide thought leadership
Respond to customers
Improve search engine rankings
Use in conjunction with media exposure
Utilise as a platform for promotions and contests
Ultimately, impact sales
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