tel aviv hug rob cohen
Post on 22-Jan-2018
72 Views
Preview:
TRANSCRIPT
GOOD DESIGN IS THE SUM OF ITS PARTS
HAVE A CLEAR VALUE PROPOSITION1
KEEP ITSIMPLE STUPID2
DRIVE THE USER TO ACT3
DON’T BEBORING4
BE FUNCTIONAL (AND PRAGMATIC)5
KEEP ITCURRENT6
RELEVANCERULES7
GET YOUR COPY RIGHT8
“I didn't have time to write a short letter, so I wrote a long one instead.”
Mark Twain
“
BEINTUITIVE9
TELL ITAS IT IS10
A DESIGNER’SPLEA
GOOD DESIGN….
TAKESTIME
IS NOT CHEAP
DOESN’T NEED TO POP
RESIST THE URGE TO…
DECREASE THE WHITE SPACE
SQUEEZE EACH & EVERY PRODUCT
FEATURE ONTO THE HOME PAGE (ABOVE
THE FOLD)
MAKE THE LOGO LARGER
TRUSTYOUR DESIGNERS
top related