technology and creativity

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Creative Industries KTNaccelerating innovation

Frank BoydDirector

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Technology Strategy Boardsupporting business innovation

Invested over £2 billion in 4 years

Supported over 4000 businessesAnd most of the UK’s universities

Launched over 2000 R&D Partnerships

Reaching out to SMEsLaunchpad, Feasibility Studies, R&D Grants Initiating Catapult ProgrammeTechnology Innovation Centres

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UK Creative Industries digital is changing everything

MusicDigital 55.5% of revenues in Q1 2012Overtakes physical sales for the first time

AdvertisingInternet revenues of $84 billion in Q1 201223% of all advertising spend in the UK

GamesWorth over £1 Billion annually, growing at 7.5%Over 200 new companies in the past 2 years

TelevisionRevenue growing at over 10%, £1.4 billion in 2010Income from online services to quadruple by 2020

Agenda Item 1 & 2 Minutes and Welcome

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Creative Industries KTNaccelerating innovation by

providing a trusted source of knowledge on technology and market developments

promoting partnerships between businesses and with academia through collaborative projects;

signposting other support and collaborate with other agencies;

promoting interdisciplinary cross-fertilisation and transfer creative industry know-how to other sectors

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Creative Industries KTNcurrent themes

ConvergenceTransmedia, Internet of Things, Cross-sector

Finance and Investment Connecting investors with creative SMEs

Experience Led InnovationUser Centred Design

Business ModelsInnovation, Rights Frameworks, Cross Sector

convergence is blurring the boundaries between sub-sectors and creating new challenges and opportunities

Convergence: Changing Platforms, Changing behaviours

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producers create universes that provide platforms for telling multiple stories in which the user can become a

participant and creator, not just a consumer 1. Minutes

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Convergence: transmedia: building ‘story worlds’

“We could have done [it] as a television show alone but extending the campaign across platforms increased the public impact. Part of the story

was the 700,000 people who signed the petition online.” 1. Minutes

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Crossplatform Case Study: TV Documentary: Hugh’s Fish Fight

a free app on your laptop, tablet or phone: it knows what you're watching, it shows you what your friends are watching. It can give you more

information about what you're watching, instantly. It lets you buy and download relevant stuff..

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TV and Social Media PlatformsThe Second Screen: ZeeBox

viewers play a quiz on their smartphones to compete in real time with a studio audience.

1. Minutes

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Keeping Attention:The Second Screen: Secret Fortune

1. Minutes

2. Welcome to Frank Boyd

3. CIKTN2 Progress Against Business Plan

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Transmedia and FilmMarketing on other platforms: 221b

a game launched before the film release to deepen engagement and attract new audiences.

the number of connected objects will reach 50bn by 2020 and the potential added value of services enabled by the Internet of Things is

in the hundreds of billions of pounds a year.

Bridging the Physical and Digital WorldsThe Internet of Things

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companies are developing platforms to enable designers to connect

directly with users, designers create ‘choice architectures’ allowing

users to customise objects to their own needs.

Bridging the Physical and Digital Worldsideas made real with 3D printing

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making a new kind of future-smashing toy: customisable, 3D-printed, locally made, and game-enabled..

Bridging the Physical and Digital WorldsMakieLab

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increasingly interactive entertainment occurs in spaces that connect

the digital and physical.

Bridging the Physical and Digital WorldsPhysical Interfaces

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turning any product, advert, logo or physical landmark into an

interactive experience simply by pointing a phone at it..

Bridging the Physical and Digital WorldsAugmented Reality

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applying the knowledge, skills and approaches of creative businesses to

the development of products and services in other sectors: healthcare,

energy, future cities

Crossing SectorsYear Zero: online health application

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a philosophy which aims to create great products by basing design

decisions on an understanding of user need

Experience Lead Innovation

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Technology Strategy Boardsupporting business innovation

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Innovation in the Creative IndustriesIterativeInnovation in the sector is pervasive and iterative, highly collaborative, project-based

and informal.

Content and Story DrivenCreative businesses do not develop technology in a

vacuum

User Centredmost successful innovations are based on an

understanding of and engagement with human behaviour

Interdisciplinary Collaboration between people with different skillsets, from

different professional cultures is key

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Creative Industries KTN

Questions?

connect.innovateuk.org/web/creativektn

@frnboy

frank@creativeindustriesktn.org

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