techba austin some lessons learned luis medina may 9, 2008 austin, tx

TechBA AustinSome Lessons Learned

Luis Medina

May 9, 2008 Austin, TX

Contents

1. TechBA Overview

2. TechBA Approach

A Program of FUMEC and Mexico’s Secretary of Economy:

– Advise & supports small technology companies from Mexico.

– Provides access to the global markets.

– Contributes to the creation of wealth and high-paid jobs.

TechBA (Technology Business Accelerators)

TechBA Objectives

• Wealth creation

• Job creation

{in fact: a lot more…}

Partnerships:• Silicon Valley: TEN (The Enterprise

Network)• Austin: IC2 , University of Texas in

Austin• Montreal: Inno-centre• Madrid: Parque Científico de Madrid• Michigan: TechTown• Arizona: University of Arizona

They provide:• Validation and support• Successful track record• Access to networks• Technology / Business Intelligence

Linking TechBA with technology ecosystems

TechBA Strategy

• Win-win partnerships

• Working side-by-side with the entrepreneurs on marketing, capital & technology

{direct execution-learning}

TechBA Austin Strategy

• Business Development Managers– NOT consultants– Full ownership and responsibility

• Ride, Maintain & Increase Prestige– UT / IC2– TechBA & TechBA Companies

2. TechBA Approach

International Incubation/Acceleration

• Landing– Hard: office space– Soft: office space + support / mentoring– Networking: access

Great Execution Services

NBIA – Soft Landing Program

• Translation services & Language training

• Domestic market research and entry assistance

• Access to capital and potential funders

• IP protection and Patent assistance

• Help meeting government regulations

• Help with import/export laws

• Help obtaining business and driver’s licenses

• Immigration and visa assistance

• Housing assistance

• Cultural training

Great Execution Services

So…

Why TechBA?

TechBA Tasks

• Promotion / Selection

• Thinking Global

• Executing Global

Promotion / SelectionThe TechBA Austin Funnel

356

56

14 12

172

8

19

11

153

11 516

0

50

100

150

200

250

300

350

Interview At TechBA US Sales Stay in US

Acceleration Stage

Nu

mb

er o

f C

om

pan

ies

2007

2006

2005

Promotion / Selection

• Promotion– All main cities / regions in Mexico– Promotional / Training / Interview Tours

• Selection Criteria– Entrepreneurs [coachability]– Management structure & financial capacity

• Pre-acceleration Process– Induction week [US Business 101]– Remote training [business plan + sales

material]

TechBA Acceleration Models - LandingIP Intensive [deep change] ← Type of Company → Manufacturing [sales]

5 4 3 2 1 

Entrepreneur and Company Development  

1 2 3 4 5

            Environment, Management,VC            

            Understand Sales & Marketing            

5 4 3 2 1   Level of Support   1 2 3 4 5

            Facilities, Consulting            

            Sales - Representation            

5 4 3 2 1   Cost   1 2 3 4 5

            Services & Duration            

5 4 3 2 1   Impact   1 2 3 4 5

            Short Term Sales            

            Long Term Sales            

            Company & Products            

5 4 3 2 1   Type of Company   1 2 3 4 5

            Wealth Creation Potential            

            Job Creation Potential            

TechBA Acceleration ModelsIP Intensive [deep change] ← Type of Company → Manufacturing [sales]

5 4 3 2 1 

Entrepreneur and Company Development  

1 2 3 4 5

            Environment, Management,VC            

            Understand Sales & Marketing            

5 4 3 2 1   Level of Support   1 2 3 4 5

            Facilities, Consulting            

            Sales - Representation            

5 4 3 2 1   Cost   1 2 3 4 5

            Services & Duration            

5 4 3 2 1   Impact   1 2 3 4 5

            Short Term Sales            

            Long Term Sales            

            Company & Products            

5 4 3 2 1   Type of Company   1 2 3 4 5

            Wealth Creation Potential            

            Job Creation Potential            

Thinking & Executing Global

• Thinking Global– US Culture: no limits– Sales environment & processes– Team Structure & Partnerships– Distributed Company– Your Business is Your Main Product

• Executing Global– Services [Soft Landing]

Results

TechBA is a tool for social/human development

» Cross the border of what is possible» Integration regional/binational

• Transform the mindset• Develop effective (binational) teams• Integrated regions

Thank you very much

Luis Medinaluis.medina@techba.com