techba austin some lessons learned luis medina may 9, 2008 austin, tx
TRANSCRIPT
TechBA AustinSome Lessons Learned
Luis Medina
May 9, 2008 Austin, TX
Contents
1. TechBA Overview
2. TechBA Approach
A Program of FUMEC and Mexico’s Secretary of Economy:
– Advise & supports small technology companies from Mexico.
– Provides access to the global markets.
– Contributes to the creation of wealth and high-paid jobs.
TechBA (Technology Business Accelerators)
TechBA Objectives
• Wealth creation
• Job creation
{in fact: a lot more…}
Partnerships:• Silicon Valley: TEN (The Enterprise
Network)• Austin: IC2 , University of Texas in
Austin• Montreal: Inno-centre• Madrid: Parque Científico de Madrid• Michigan: TechTown• Arizona: University of Arizona
They provide:• Validation and support• Successful track record• Access to networks• Technology / Business Intelligence
Linking TechBA with technology ecosystems
TechBA Strategy
• Win-win partnerships
• Working side-by-side with the entrepreneurs on marketing, capital & technology
{direct execution-learning}
TechBA Austin Strategy
• Business Development Managers– NOT consultants– Full ownership and responsibility
• Ride, Maintain & Increase Prestige– UT / IC2– TechBA & TechBA Companies
2. TechBA Approach
International Incubation/Acceleration
• Landing– Hard: office space– Soft: office space + support / mentoring– Networking: access
Great Execution Services
NBIA – Soft Landing Program
• Translation services & Language training
• Domestic market research and entry assistance
• Access to capital and potential funders
• IP protection and Patent assistance
• Help meeting government regulations
• Help with import/export laws
• Help obtaining business and driver’s licenses
• Immigration and visa assistance
• Housing assistance
• Cultural training
Great Execution Services
So…
Why TechBA?
TechBA Tasks
• Promotion / Selection
• Thinking Global
• Executing Global
Promotion / SelectionThe TechBA Austin Funnel
356
56
14 12
172
8
19
11
153
11 516
0
50
100
150
200
250
300
350
Interview At TechBA US Sales Stay in US
Acceleration Stage
Nu
mb
er o
f C
om
pan
ies
2007
2006
2005
Promotion / Selection
• Promotion– All main cities / regions in Mexico– Promotional / Training / Interview Tours
• Selection Criteria– Entrepreneurs [coachability]– Management structure & financial capacity
• Pre-acceleration Process– Induction week [US Business 101]– Remote training [business plan + sales
material]
TechBA Acceleration Models - LandingIP Intensive [deep change] ← Type of Company → Manufacturing [sales]
5 4 3 2 1
Entrepreneur and Company Development
1 2 3 4 5
Environment, Management,VC
Understand Sales & Marketing
5 4 3 2 1 Level of Support 1 2 3 4 5
Facilities, Consulting
Sales - Representation
5 4 3 2 1 Cost 1 2 3 4 5
Services & Duration
5 4 3 2 1 Impact 1 2 3 4 5
Short Term Sales
Long Term Sales
Company & Products
5 4 3 2 1 Type of Company 1 2 3 4 5
Wealth Creation Potential
Job Creation Potential
TechBA Acceleration ModelsIP Intensive [deep change] ← Type of Company → Manufacturing [sales]
5 4 3 2 1
Entrepreneur and Company Development
1 2 3 4 5
Environment, Management,VC
Understand Sales & Marketing
5 4 3 2 1 Level of Support 1 2 3 4 5
Facilities, Consulting
Sales - Representation
5 4 3 2 1 Cost 1 2 3 4 5
Services & Duration
5 4 3 2 1 Impact 1 2 3 4 5
Short Term Sales
Long Term Sales
Company & Products
5 4 3 2 1 Type of Company 1 2 3 4 5
Wealth Creation Potential
Job Creation Potential
Thinking & Executing Global
• Thinking Global– US Culture: no limits– Sales environment & processes– Team Structure & Partnerships– Distributed Company– Your Business is Your Main Product
• Executing Global– Services [Soft Landing]
Results
TechBA is a tool for social/human development
» Cross the border of what is possible» Integration regional/binational
• Transform the mindset• Develop effective (binational) teams• Integrated regions
