tech power tools – changing the way we travel

Tech Power Tools: Changing the Way We Travel

March 27, 2012

K

Kevin MayEditor / Moderator

Gene QuinnCEO / Producer

Panelists

Brian BeardAmadeusExecutive, Travel Technology & Consulting

Rob WebbHilton WorldwideCIO

Zack HicksToyota MotorSales, USAGroup VP & CIO

Poll no. 1

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Technology Power Tools

How transformative technologies will herald a new era in travel

Brian Beard, Executive, Travel Technology & Consulting, Amadeus

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Increasing frustration and stress associated with travel in the age of mass tourism

Greater demand for richer, deeper and more personalized experiences amongst both new and seasoned travelers

The report explores how transformative technologies can

establish an era of collaborative travel benefiting both travel companies and the 21st Century traveler

1. Chaos to Collaboration

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2. Automatic transit

Beyond tickets (and passports): chips, biometrics, NFC, contactless,

long-range fingerprinting Barriers to technological change

social values, core science/technology, infrastructure, business models

Factors will affect automated security management in transit personal data concerns and regulation Meeting travelers’ differing needs

“Checking in” could become the exception rather than the norm.

Manual check-in security will be replaced faster, more efficient automated identity management

systems.

Poll no. 2

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Data on travel-related payments will be integrated, acting as a memory of expenditure and activity for individuals, groups

and travel businesses.

It will be easier to personalize and bundle services, to share expenditure for group travel, and to record and trace and recall the history of “travel experiences.”

3. Payment with memory

Intelligent passenger records Digital breadcrumbs:

mobile payments and history will have a positive impact on personalization

Contactless cards and group buying Bump and pay, square mobile credit

card reader Digital collectives (i.e. Groupon)

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4. Intelligent recommendation

More freedom, more transparency

Development of an information

ecosystem: peers, search and

experts

Intelligent travel guides &

personalized travel guides

The travel agent of the future

Travel will become even more of a social activity. As technologies make it

easier to tag and recommend the “travel experience,” travelers will be

influenced by their peers.

Internet search engines and expert advice will be equally important.

More comprehensive quality-control networks will create competitive pressures but, possibly, greater

opportunity.

The travel agent of the future will have a role as expert curator or editor of

recommendations and reviews and as objective, “external” specialist.

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Conclusion

Providers have time to shape – rather than simply await – the future by understanding the shifting needs of the traveler

Travel companies have the ability to preempt rather than simply respond to change

The most successful brand will be those with the vision to spot and take advantage of emerging trends ahead of their competitors

Poll no. 3

Q & A

Thank You!

Please

Please send your questions and comments to Kevin May, kevin@tnooz.com

Replay of today’s webinar and presentation will be available tomorrow at www.tnooz.com