how tech and social media are changing travel
TRANSCRIPT
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How Tech is Changing TravelSheila Scarborough for Austin Women in Tech
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(#WhyTravel)
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Photo courtesy Melissa Sconyers on Facebook
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Smartphone + Social Media = HUGE
Photo courtesy rianvanu on Flickr CC
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Say Hi to @TravelPortland
#inPDX
“Twisitor”Center
Photo courtesy Travel Portland
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Yes, that’s Iowa on Twitter
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Get local on city social media
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And now for my next trick….
Photo courtesy Philippe Leroyer, Flickr CC
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The next 9 slides are courtesy SpottedByLocals.com
This explanation of their AR app is available on SlideShare.net
http://www.slideshare.net/spottedbylocals
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Augmented reality for city travelers
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Select 'Spotted by Locals'-layer
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5 results around me - shown on map
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5 results around me - shown in list
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Restaurant Sophia is 58 meters away!
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Restaurant Sophia in augmented reality!
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Call, read full article, or show route
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The route towards Sophia on a map
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Spotted by Localswww.SpottedbyLocals.com
Platform: Layarwww.Layar.eu
Development: d-mediawww.d-media.nl
Layar AR (Augmented Reality) video
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The Two-Way Web• Review sites
– Yelp– Urbanspoon– Chowhound– Foursquare + Zagat
• Talking back– Kevin Smith vs
Southwest Airlines
Photo courtesy stelb at Flickr CC
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Changes in Search + Metasearch
Photo courtesy Bloomberg News via BusinessWeek
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Google Challenger - Bing
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Takeaways….• Your online network is your travel friend
– So is your smartphone
• Reach out to tourism organizations, CVBs on the social Web
• Try metasearch– Kayak, UpTake
• Understand Google’s limitations– The human can still win for advice