tccamp 2016 social media and podcasting for tech communicators

it’s all about you – social media and podcasting.yes, you.

ed marshtccamp eastjuly 30, 2016

who?hi. i’m ed.

20+ year technical writer▪ currently associate @ major financial

firm content creator▪ contentcontent.info▪ content content podcast –

edmarsh.com/podcast stc ny metro newsletter editor▪ currently developing stc ny wordpress

site homebrewer ▪ mmm beer

@edmarsh▪ #SocialMediaTCCamp

social media?!yes. here’s why.

self-promotion & networking.duh.

you have a unique insight for fun and profit find your niche!

my unique insight podcast content aggregation site▪ also, because lazy.

employers noticed.

ok, here we go.feel free to jump in, ask questions, contribute.

linkedin?only if you don’t want to commit career suicide.

recruiters and employers are looking here.

full stop.

‘friending’ recruiters – yea or nay?

it depends.

some say follow everyone because you never know. 

recruiters may not be trying to reach just you, but your network.

linkedin forums and pulse are opportunities to display expertise.

pulse

twitter?yes, twitter.

isn’t it big and scary?yes, but.

news breaking industry coverage of conferences

follow industry thought leaders they’re self-promoting they’re people — most will respond to you!

follow #hashtags #techcomm #contentstrategy

become a content curator no-pressure way to put yourself out there. create value

create lists fellow techcommers news sources events

research what are your customers doing/thinking? what are their pain points? what are your competitors doing?

crowdsourcing anyone know why x is crashing when y? what’s best practice for x? you can answer questions, too!

twitter analytics

analytics.twitter.com

facebook?so much yes.

if you’re a consultant or own a business, then adding a page is just another form of advertising.(but also another place to maintain)

data.engagement, engagement, engagement.

freakin’ mobile appall the data.

before

after

but.

advertising gives you an amazingly bad targeted audience

website/blog?yeah.

branding.self-promotion. duh.

this is your hub portfolio you own your content aggregate, link, and repurpose your

contentwe get to know you

why we should follow/hire you

chance to be creative!chance to experiment

add value at work tom johnson quote

you will learn so much about how writing for the web works yoast seo plugin for wordpress will change your

life. analytics

define your niche…

requires care and feeding updates maintenance spam comments

eppo - mark bakeryour users may not start at episode 1 - especially if promoting via social media!

you never know where it may take you podcast? video? conference presentation?

podcastingso much fun. do not do this.

how do i get started?find your niche.

quality matters!audio production is a thing.

audacity (cross-platform) – open-source, free! send to guests

microphone - $50-300+headphones - $10-200+webcam – nice to haveskype, google hangouts, etc.quiet, dead room – use

blankets?web host – libsyn, bluehost,

etc. more reason to have your own

domain!analytics – blubrry, libsyn

other sitesyou won’t believe what happens next.

medium.com

pros: engaged, extended audience you own your content all you have to do is writecons: hard to navigate findability

reddit.comsurprisingly, yes.

reddit.com/r/technicalwritingreddit.com/r/techwritingreddit.com/r/contentstrategyreddit.com/r/podcasting

caveats.uh oh.

it’s not easy to build a following

it takes work!

privacy?yes, it’s an issue.

let’s wrap-up.

self-promotion▪ duh.

your experience is unique▪ find your niche.▪ add value.

you can do this! i like beer.

edmarsh.com @edmarsh edmarsh.com/podcast contentcontent.info http://www.linkedin.com/in/edmars

h/ http://www.slideshare.net/theedma

rsh/

thank you.questions?yes, please.