targeted digital advertising
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$13,000
$14,000
$15,000
$16,000
$17,000
2012 2013 2014 2015
$16,098
$13,335
$15,159
$15,906
PASS REVENUE JANUARY 1-7
12% Decrease
0
3,000
6,000
9,000
12,000
2012 2013 2014 2015 2016
30% Growth
32% Growth
FACILTY ADMISSION JANUARY 1-7
$0
$50,000
$100,000
$150,000
$200,000
2012 2013 2014 2015 2016
$185,898
$16,098$13,335$15,159$15,906
PASS REVENUE JANUARY 1-7
12% Decrease
1,055% Growth
BIRTHDAY: 2/7/1968
NO CHILDERN UNDER 18
INTERESTS: SENIOR PROG. EVENTS
PARTICIPATION: LAP SWIM/ TENNIS INSTRUCTION
WEB ACTIVITY: GOLF
MIKE
BIRTHDAY: 9/17/1987
PRESCHOOL AGE CHILD
INTERESTS: PRESCHOOL PROG. GOLF / EVENTS PARTICIPATION: GOLF INSTR.
GYMNASTICS / DANCE
WEB ACTIVITY: AQUATICS / SUMMER CAMPS
JIM
BIRTHDAY: 6/22/1976
MIDDLE & HIGH SCHOOL KIDS
INTERESTS: ATHLETICS / EDUCATION / EVENTS PARTICIPATION: SOCCER / BASKETBALL / CHEER
WEB ACTIVITY: TRAVEL / GOLF / PAVILION RENT
SUSAN
CASE STUDY: SUMMER CAMP INITIATIVES• Camp & Swim Guide / Summer Program Guide
• Newspaper Camp Listings
• Online Camp Listings
• Google Adwords (Search Advertising)
• Facebook Targeted Advertising
• Facebook Video Advertising
• YouTube Advertising
CAMP RESULTSAverage Enrollments Per Week
250
300
350
400
450
500
2012 2013 2014
435423
399
An increase of 36 campers per week (~$100/ea) for 12 weeks = $43,200 per year in new revenue (gross)
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