target the top for social success with katie lance vocus webinar

Target the Top for Social Success

With Katie Lance

Target the Top for Social SuccessWEBINAR

Katie Lance, CEO/Owner, Katie Lance Consulting

@katielance

KatieLance.com

TODAY

1. How to focus on your key influencers

2. Facebook, Twitter, LinkedIn, G+

3. Staying top of mind with relevant content

4. Maximize your efficiency with the right tools and apps

5. Q&A

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WE’VE BEEN GIVEN AN INCREDIBLE OPPORTUNITY

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SOCIAL MEDIA HAS OPENED A DOOR

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BE INTENTIONAL

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ARE YOU CONNECTING WITH PEOPLE?

• Beyond the status update

• Are connecting with people intentionallyor haphazardly?

• Stop the random acts of social media

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Katie Lance | @KatieLance | @Vocus | #VocusWebinar

LINKEDIN SHOULDN’T BE THE

“SET IT AND FORGET IT” NETWORK

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• Every potential client you meet, connect with them on LinkedIn (and Twitter)

• Easy way to connect and expand your sphere professionally

DON’T BE PASSIVE WITH LINKEDIN

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LINKEDIN – GIVE TO GET

• Reach out to potential and current clients via LinkedIn – as part of the process

• It’s where to start in social when reaching out

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LINKEDIN RECOMMENDATIONS

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FACEBOOK HASHTAGS – BEST PRACTICES

1. Use one or two hashtagsin updates

2. Search hashtags for conversations– Act as your brand to engage

and join conversations

– Search hashtags that are relevant to your brand

– Search hashtags of events that are relevant (or competitors) to your brand

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PROSPECTING

• Friends of friends

• Who are your friends are connected to?

• Ask for an interaction

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SURPRISE AND DELIGHT PEOPLE

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PRIVATE GROUPS IN FACEBOOK

• Opportunity to create a group of influencers or ambassadors for your brand

• Opportunity to connect and recognize your most socially active fans!

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FACEBOOK LISTS: A.K.A. “WEEDING THROUGH THE NOISE”

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FACEBOOK LISTS - CREATE 2 LISTS

1. Clients

2. Potential Clients

https://www.facebook.com/bookmarks/lists

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ONCE A DAY. EVERY DAY

AUTHENTICALLY ENGAGE

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RELATIONSHIPS ARE BUILT OVER SMALL

INTERACTIONS OVER TIME

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Katie Lance | @KatieLance | @Vocus | #VocusWebinar

TWITTER• Reach out to potential

and current clients via Twitter – as part of the process

• Put them into a Client and Potential Client list (can be public or private)

• Look at that list daily, authentically engage

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WHAT CONVERSATIONS ARE HAPPENING ON TWITTER THAT YOU

CAN BE A PART OF?

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Twitter –

Ad

vanced

Search

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#NoTweetLeftBehind

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SHORT AND SWEET

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GOOGLE+

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5 KEYS TO JUMP-STARTING YOUR GOOGLE+

1. Complete your profile

2. Post once a day

3. Join communities and participate

– https://plus.google.com/communities/recommended

4. Hangouts– Private or public

5. Share content– Trending topics:

https://plus.google.com/explore

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GOOGLE RIPPLES

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GOOGLE+ RIPPLES

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DO YOU HAVE A STRATEGY?

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It’s not just that content is king, but CONTEXT is KING!

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3 CONTENT STRATEGY MUST-HAVES

1. Your buckets of content

– What types of content are relevant to

your business (your brand)?

1. Topic ideas – the more the merrier

– What questions are you always answering?

3. List of go-to sources

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Katie Lance | @KatieLance | @Vocus | #VocusWebinar

HOW TO COMMUNICATE WITH INFLUENCERS

1. Put your influencers into a private Twitter list

2. Start interacting online– Blog comments, tweets

3. Promote their posts– On your Facebook Business Page, G+, LinkedIn or

Twitter

– Make sure your post is authentic

– Make sure you TAG them!

– Keep track of how often you are interacting

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TOOLS IN YOUR TOOLCHEST

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TOOLS IN YOUR TOOLCHEST

TOOLS IN YOUR TOOLCHEST

Share Influencers’ content

Share current news with Followers

Take recommendations on Influencers and

when best to follow

Retweet trending info

Get ideas for engagement

ALLTOP.COM

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HASHTAGIFY.ME

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TAKE THE ONLINE OFFLINE

CARDS APP – ITUNES ONLY

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IT’S LESS ABOUT YOU… MORE ABOUT THEM

IN CLOSING…

CONTACT ME

KATIE LANCE

KatieLance.com

@KatieLance

Facebook.com/KatieLanceConsulting

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Questions and Answers

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The Vocus Family

About VocusVocus is a leading provider of cloud marketing software that helps

businesses reach and influence buyers across social networks, online and

through media. Vocus provides an integrated suite that combines social

marketing, search marketing, email marketing and publicity into a

comprehensive solution to help businesses attract, engage and retain

customers. Vocus software is used by more than 120,000 organizations

worldwide and is available in seven languages. Vocus is based in Beltsville,

MD with offices in North America, Europe and Asia. For further information,

please visit http://www.vocus.com or call (800) 345-5572

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