taking donor stewardship online
Post on 01-Nov-2014
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A webinar by Holly Wagg from Good Works for CanadaHelps, May 2014. In the large world of multi-channel fundraising, there’s no real such thing as a direct mail donor, or an online donor, or a phone donor. There are donors. There are your charity’s donors. And there are the channels by which your charity’s donors choose to give to you. It’s time to change how your charity approaches stewardship as we explore tools and tactics to help you with the online stewardship of your donors, and not just the stewardship of your online donors.
TRANSCRIPT
Taking Donor Stewardship Online
Holly Wagg, CFRE
Our Journey Today
1. Audience.
2. Inspiration.
3. Calendar.
Our Journey Today
Our Journey Today IT’s Just a Channel
Case for Stewardship
40%
27%
Donor Relations Defined
1. Gift acceptance and management
2. Acknowledgement
3. Donor recognition
4. Reporting
Stewardship Defined
Stewardship involves closing the circle
Inspired Ideas
Simple Email
Welcome Email
PRO Tip #1
PRO Tip #1
Annual Report
Annual Report
Annual Report
Website
EMAIL & InfoGraphic
Infographic
Infographic
Email + Video
Monthly Donors
Donor Questionnaire
Blog
Video
Flickr
Flickr
PRO Tip #3
The Stewardship Plan
Stewardship Calendar
Stewardship Calendar
Stewardship Calendar
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