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Taking Donor Stewardship Online

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Page 1: Taking Donor Stewardship Online

Taking Donor Stewardship Online

Page 2: Taking Donor Stewardship Online

Holly Wagg, CFRE

Page 3: Taking Donor Stewardship Online
http://www.charityinfo.ca/articles/Online-stewardship-for-all-your-donors
Page 4: Taking Donor Stewardship Online

Our Journey Today

1. Audience.

2. Inspiration.

3. Calendar.

Page 5: Taking Donor Stewardship Online

Our Journey Today

Page 6: Taking Donor Stewardship Online

Our Journey Today IT’s Just a Channel

Page 7: Taking Donor Stewardship Online

Case for Stewardship

40%

27%

Page 8: Taking Donor Stewardship Online

Donor Relations Defined

1. Gift acceptance and management

2. Acknowledgement

3. Donor recognition

4. Reporting

http://www.adrp.net/assets/documents/adrpdefinitionsexpanded.pdf
http://www.adrp.net/assets/documents/adrpdefinitionsexpanded.pdf
http://www.adrp.net/assets/documents/adrpdefinitionsexpanded.pdf
Page 9: Taking Donor Stewardship Online

Stewardship Defined

Stewardship involves closing the circle

http://majorgivingnow.org/expand/stewardship.html
Page 10: Taking Donor Stewardship Online

Inspired Ideas

Page 11: Taking Donor Stewardship Online

Simple Email

Page 12: Taking Donor Stewardship Online

Welcome Email

Page 13: Taking Donor Stewardship Online

Video

https://www.youtube.com/watch?v=BYeDz2JKkEs
Page 14: Taking Donor Stewardship Online

PRO Tip #1

Page 15: Taking Donor Stewardship Online

PRO Tip #1

Page 16: Taking Donor Stewardship Online

Annual Report

http://www.cfo-fco.ca/annual_reports/2012/
http://www.cfo-fco.ca/annual_reports/2012/
http://www.cfo-fco.ca/annual_reports/2012/
http://www.cfo-fco.ca/annual_reports/2012/
http://www.cfo-fco.ca/annual_reports/2012/
Page 17: Taking Donor Stewardship Online

Annual Report

Page 18: Taking Donor Stewardship Online

Annual Report

Page 19: Taking Donor Stewardship Online

Annual Report

http://instagram.com/calgaryzoo2012ar
http://instagram.com/calgaryzoo2012ar
Page 20: Taking Donor Stewardship Online

Instagram

Page 21: Taking Donor Stewardship Online

Website

http://www.mercycorps.org/photoessays/jordan-syria/life-refugee-spend-day-nour
http://www.mercycorps.org/photoessays/jordan-syria/life-refugee-spend-day-nour
http://www.mercycorps.org/photoessays/jordan-syria/life-refugee-spend-day-nour
Page 22: Taking Donor Stewardship Online

PRO Tip #2

https://www.youtube.com/watch?v=EcmPEfu9oH8
https://www.youtube.com/watch?v=EcmPEfu9oH8
Page 23: Taking Donor Stewardship Online

EMAIL

Page 24: Taking Donor Stewardship Online

Email

http://us3.campaign-archive1.com/?u=f4c58d1f27cac5f06335c7a10&id=d7f02800e7&e=b800e3fabb
Page 25: Taking Donor Stewardship Online

EMAIL & InfoGraphic

http://www.redcross.ca/email_ads/fd/infograph082013/index-en.html
http://www.redcross.ca/email_ads/fd/infograph082013/index-en.html
Page 26: Taking Donor Stewardship Online

Infographic

Page 27: Taking Donor Stewardship Online

Infographic

Page 28: Taking Donor Stewardship Online

Email + Video

Page 29: Taking Donor Stewardship Online

Email + Video

http://vimeo.com/51315679
http://vimeo.com/51315679
Page 30: Taking Donor Stewardship Online

Monthly Donors

Page 31: Taking Donor Stewardship Online

Donor Questionnaire

Page 32: Taking Donor Stewardship Online

Blog

Page 33: Taking Donor Stewardship Online

Blog

http://www.waterkeeper.ca/blog
Page 34: Taking Donor Stewardship Online

Video

https://www.youtube.com/watch?v=e_XcmnTJTs8
Page 35: Taking Donor Stewardship Online

Video

http://vimeo.com/cwdonors
http://vimeo.com/cwdonors
Page 36: Taking Donor Stewardship Online

Video

Page 37: Taking Donor Stewardship Online

Facebook

https://www.facebook.com/pages/SOS-Childrens-Villages-Canada/105288666168351
Page 38: Taking Donor Stewardship Online

Facebook

Page 39: Taking Donor Stewardship Online

Pinterest

http://www.pinterest.com/amnestyusa/
Page 40: Taking Donor Stewardship Online

Flickr

Page 41: Taking Donor Stewardship Online

Flickr

Page 42: Taking Donor Stewardship Online

PRO Tip #3

Page 43: Taking Donor Stewardship Online

The Stewardship Plan

Page 44: Taking Donor Stewardship Online

Stewardship Calendar

http://blog.goodworksco.ca/wp-content/uploads/2013/09/Online-Stewardship-Calendar-Hilborn.pdf
Page 45: Taking Donor Stewardship Online

Stewardship Calendar

Page 46: Taking Donor Stewardship Online

Stewardship Calendar

Page 47: Taking Donor Stewardship Online

That’s a Wrap

mailto:[email protected]
http://eepurl.com/VDYyn
http://eepurl.com/VDYyn

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