take 5 steps to implement marketing automation in your business

Take 5 steps to implement marketing automation in your business

PROBLEM

Like most people working in digital marketing business, you probably spend a lot of time doing the same tasks constantly.

and money

Save your time!

SOLUTION

Think about marketing automation to run your business more efficiently.

Define your business goals

At the beginning you have to look at your business, define what your business strategy is - clearly state objectives that will give it shape. Defined goals will help you to prepare indicators which might be useful to measure the effectiveness of the strategy.

Create an action plan

To implement the strategy you need to create a clear plan, which is a kind of a map that guides you to set goals. With it you will be able to define triggers (pulses designed to cause action) and specify actions that have come after them.

Define performance indicators

Measure your success and use such indicators like:

● conversion, ● customer value, ● CPL - lead cost, ● ROI.

You need to determine which criteria are really important to you and what changes you expect after the implementation of marketing automation.

Analyze the data

Analysis of clients’ data is an essential element to conduct effective marketing automation. It will allows you to create customer segments and define a different message.

Integrate automation with the content marketing

Customers are more and more demanding, therefore you must find a way to communicate with them to attract their attention through the creation of valuable content. If you combine this with marketing automation you will effectively strengthen communication.

TO CONSIDER

Lack of skilled employees and poor contact database quality are the biggest obstacles to more effective use of marketing automation.

BENEFITS

of companies that use marketing automation

the number of leads has increased.In 80%

of companies that use marketing automation

the conversion has increased.In 77%

SYNERISE SOLUTION

The key to success here is to choose the right Data Management Platform like Synerise.

Synerise

Calculates data by the use of appropriate indicators.

Shows you which of implemented campaigns are working and which are not.

Synerise

Supports your automated marketing campaigns.

Synerise

Allows you to make great quality clients’ database.

Synerise

With Synerise you will be able to make better decisions for your business – you will do it cheaper with less effort.

www.synerise.comul. Podole 60/3.30, 30-394 Kraków hello@synerise.com

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