take 5 steps to implement marketing automation in your business
TRANSCRIPT
Take 5 steps to implement marketing automation in your business
PROBLEM
Like most people working in digital marketing business, you probably spend a lot of time doing the same tasks constantly.
and money
Save your time!
SOLUTION
Think about marketing automation to run your business more efficiently.
Define your business goals
At the beginning you have to look at your business, define what your business strategy is - clearly state objectives that will give it shape. Defined goals will help you to prepare indicators which might be useful to measure the effectiveness of the strategy.
Create an action plan
To implement the strategy you need to create a clear plan, which is a kind of a map that guides you to set goals. With it you will be able to define triggers (pulses designed to cause action) and specify actions that have come after them.
Define performance indicators
Measure your success and use such indicators like:
● conversion, ● customer value, ● CPL - lead cost, ● ROI.
You need to determine which criteria are really important to you and what changes you expect after the implementation of marketing automation.
Analyze the data
Analysis of clients’ data is an essential element to conduct effective marketing automation. It will allows you to create customer segments and define a different message.
Integrate automation with the content marketing
Customers are more and more demanding, therefore you must find a way to communicate with them to attract their attention through the creation of valuable content. If you combine this with marketing automation you will effectively strengthen communication.
TO CONSIDER
Lack of skilled employees and poor contact database quality are the biggest obstacles to more effective use of marketing automation.
BENEFITS
of companies that use marketing automation
the number of leads has increased.In 80%
of companies that use marketing automation
the conversion has increased.In 77%
SYNERISE SOLUTION
The key to success here is to choose the right Data Management Platform like Synerise.
Synerise
Calculates data by the use of appropriate indicators.
Shows you which of implemented campaigns are working and which are not.
Synerise
Supports your automated marketing campaigns.
Synerise
Allows you to make great quality clients’ database.
Synerise
With Synerise you will be able to make better decisions for your business – you will do it cheaper with less effort.
