syria mba
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Some thoughts on building a Syria “MBA” Program
Neal M. Burns Tian Zhang
Aug 3, 2009
Objectives
Business Objective
“Build the best MBA program, which is as good as Harvard in Syria”
Project Objective“Assess the landscape of successful business schools and MBA programs to determine what works, what doesn’t and how the current environment impacts the MBA-program-to-be in Syria.
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Outline
What is a successful MBA program and why do it?
Who can Syria partner with to be successful in their future efforts?
Who is successful in the advanced business education?
What are the opportunities and challenges for the MBA program in Syria?
How should Syria leverage its MBA progam portfolio?
Recommendations
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What is a successful MBA program and why do it?
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What is MBA…
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The Master of Business Administration (MBA) is a master's degree in business administration, which attracts people from a wide range of academic disciplines. The MBA designation originated in the United States, emerging from the late 19th century as the country industrialized and companies sought out scientific approaches to management. Graduates of accredited MBA programs are well prepared to undertake advanced professional occupations in businesses, as well as in colleges and universities as instructors of business administration and management.
A high-profiled MBA program Yields Numerous Benefits
6• Benefits for the government, the industries and society as a whole
Economic Benefits A more sustainable
development Enhance asset value and
profits Improve employee
productivity and satisfaction
Increase core competences of creativity and innovation.
More employment opportunities
Social Benefits More accesses to the
advanced business professional education
Contribute to overall quality of life
Increase the brand image of Syria.
Benefits
Research Findings of Syria’s MBA education Awareness
The findings below show the magnitude of the need for Syria MBA Program to expand their expertise in order to achieve more accesses to advanced business professional educations.
Getting lost in the expanding business professional education
Lack of association with the expert in advanced business professional education.
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Who can Syria partner with to be successful in their future efforts?
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Top 10 worldwide MBA program
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Sources: BusinessWeek
Sources: BusinessWeek
# Top 30 U.S. Programs
# 1 University of Chicago (Booth)
# 2 Harvard University
# 3 Northwestern University (Kellogg)
# 4 University of Pennsylvania (Wharton)
# 5 University of Michigan (Ross)
# 6 Stanford University
# 7 Columbia University
# 8 Duke University (Fuqua)
# 9 MIT (Sloan)
# 10 UC Berkeley (Haas)
# Top 10 Non-U.S. MBA Programs# 1 Queen's University# 2 IE Business School# 3 INSEAD# 4 Western Ontario (Ivey)# 5 London Business School# 6 ESADE# 7 IMD# 8 Toronto (Rotman)# 9 IESE# 10 Oxford (Saîd)
What are effective characteristics presented in MBA program that can provide our future MBA program with valuable takeaways?
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Effective Forms of Communicating Sustainability
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• Global • Effective- More
communication among the different countries
• Downside-It asks for deep cooperation
• Sequences-oriented
• Effective- Easily to get all the resources arranged to build up a 1tier program
• Downside- Other coursework might not be well set up
• Career- oriented• Effective- Ranking
focus heavily on the placement
• Downside- Academic record might be ignored
Diversity • Effective-More Accesses to the underserved demands• Downside- Hard
to achieve
Key Takeaways from the current MBA programs:
Questions we asked Who is being targeted? What are our ideal candidates? What’s our mission statement?
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Key Takeaways from Current MBA Programs-HBS
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A Habit of Leadership
Engaged Community Citizenship
Capacity for Intellectual
Growth
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Intellectual Vitality
Demonstrated Leadership Potential
Personal Qualities and Contributions
Key Takeaways from Current MBA Programs-Stanford
What are the opportunities and challenges for the MBA program in Syria?
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High-profiled faculty members
Cross-trained functions
Learning in practice
An engaging community
The world's business school
A mature alumni network
Recommendation
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How should Syria leverage its MBA program portfolio?
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Advertising and Media
Innovation Management
Finance
Manufacturing Management
Social Responsibility and Brand Management
General Management
Accounting Management
Small Business Consulting
Supply Chain Management
Real Estate Investment
Entrepreneur
Marketing Management
Business, Government, and the International Economy
Technology and Operations Management
Leadership and Organizational Behavior
Strategy
program portfolio
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Length of the program:
24 months
21 months lecture, including the holidays
3 months internship (Required)
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Global Study Program
A semester study abroad program
Partner with other worldwide top business school
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Career- Oriented
Satisfy Syria’s government’s needs and wants
International on campus recruiting
Small sized program in order to keep pace with the students’ needs
Plan of Action
Define target audiences Who are our ideal candidates?
Re-branding Syria MBA Program Tie in new branding strategy across all touch points
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