symbiote pitch 1 20170224

Autonomy is the future.

A Lack of Trust and UnderstandingPrevents us from moving faster.

Blanco, Myra, et al. Human NFactors Evaluation of Level 2 and Level 3 Automated Driving Concepts. No. DOT HS 812 182. 2015.

symbiote

Zaid Haque Hannah Xue Noshin NisaStrategy Technology Product

Symbiote is developing intuitive interfaces for the next generation of mobility technology.

\

symbiote

Building an interface

symbiote

It’s time to move on.

symbiote

Building an interface

symbiote

Phase I

Phase II

Safety

Comfort

Satisfaction

symbiote

Hierarchy of needsIn a transportation context

Safety

Comfort

Satisfaction

symbiote

Perceive

symbiote

AcknowledgeArduino demo video on http://symbiote.link/product

Jung, Malte F., et al. "Displayed uncertainty improves driving experience and behavior: The case of range anxiety in an electric car." Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. ACM, 2015.

symbiote

symbiote

Maintaining alertnessTasks to regain focus during autonomy

Jung, Malte F., et al. "Displayed uncertainty improves driving experience and behavior: The case of range anxiety in an electric car." Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. ACM, 2015.

Act I:

symbiote

Changing Driving Dynamics

ZCT

symbiote

Act II:

symbiote

+

Numerous PossibilitiesA better understanding of the rider leads to new opportunities for interaction

Music Control Route Selection

Driving Dynamics Ridesharing Experiences

Health Monitoring

Act:

symbiote

Market SizeStarting with semi-autonomous cars, with an intent to expand to other transportation industries.

~$250B in yearly revenue

$126BAir Transport

$40BRoad Transport $30B

Other Transport

$50BAutonomous

Vehicles (2020)

Data Source: Statista http://statista.com

symbiote

TAMTaking different percentages based on the value of autonomy and trust in different contexts.

~$1.8B Total Addressable Market

$126MAir Transport

$400MRoad Transport

$30MOther Transport

$1.25BAutonomous

Vehicles (2020)

Data Source: Statista http://statista.com

symbiote

Competitive LandscapeAlthough there are many indirect competitors, there is only one direct competitor.

symbiote

StrategyAn iterative approach to gaining customers

Sell to Owners of Luxury Vehicles (validation)

Partnerships with Car Manufacturers

Standardizing Safety Technologies (e.g. ABS, SRS)

Partnerships with Passenger Transportation

Phase I

Phase II

1

2

4

3

symbiote

Zaid Haque Hannah Xue Noshin NisaStrategy Technology Product

symbiote

symbiote