symbiote pitch 1 20170224
TRANSCRIPT
Autonomy is the future.
A Lack of Trust and UnderstandingPrevents us from moving faster.
Blanco, Myra, et al. Human NFactors Evaluation of Level 2 and Level 3 Automated Driving Concepts. No. DOT HS 812 182. 2015.
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Zaid Haque Hannah Xue Noshin NisaStrategy Technology Product
Symbiote is developing intuitive interfaces for the next generation of mobility technology.
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Building an interface
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It’s time to move on.
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Building an interface
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Phase I
Phase II
Safety
Comfort
Satisfaction
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Hierarchy of needsIn a transportation context
Safety
Comfort
Satisfaction
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Perceive
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AcknowledgeArduino demo video on http://symbiote.link/product
Jung, Malte F., et al. "Displayed uncertainty improves driving experience and behavior: The case of range anxiety in an electric car." Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. ACM, 2015.
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Maintaining alertnessTasks to regain focus during autonomy
Jung, Malte F., et al. "Displayed uncertainty improves driving experience and behavior: The case of range anxiety in an electric car." Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. ACM, 2015.
Act I:
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Changing Driving Dynamics
ZCT
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Act II:
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Numerous PossibilitiesA better understanding of the rider leads to new opportunities for interaction
Music Control Route Selection
Driving Dynamics Ridesharing Experiences
Health Monitoring
Act:
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Market SizeStarting with semi-autonomous cars, with an intent to expand to other transportation industries.
~$250B in yearly revenue
$126BAir Transport
$40BRoad Transport $30B
Other Transport
$50BAutonomous
Vehicles (2020)
Data Source: Statista http://statista.com
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TAMTaking different percentages based on the value of autonomy and trust in different contexts.
~$1.8B Total Addressable Market
$126MAir Transport
$400MRoad Transport
$30MOther Transport
$1.25BAutonomous
Vehicles (2020)
Data Source: Statista http://statista.com
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Competitive LandscapeAlthough there are many indirect competitors, there is only one direct competitor.
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StrategyAn iterative approach to gaining customers
Sell to Owners of Luxury Vehicles (validation)
Partnerships with Car Manufacturers
Standardizing Safety Technologies (e.g. ABS, SRS)
Partnerships with Passenger Transportation
Phase I
Phase II
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symbiote
Zaid Haque Hannah Xue Noshin NisaStrategy Technology Product
symbiote
symbiote