sxsw 2013 visual resource: slapping the digital attitude out of today's teen

Slapping the Digital Attitude out of Today's

TeenA Short Introduction

Your brand:● is fresh,

● is thoughtful,● has high impact,● meets a need,

● and has a story to tellbut ...

Teens don't care.

Why?

Because brands have shown they don't.

While they market themselves to what they

believe are the only two core demographics

1. Child2. Adult

They are forgetting a third:the teen.

Teens have realized this. Now, they are mad.

And if you think that's not a big deal...

You couldn't be more wrong.

According to the 2010 Census, teens (15-19) are the second largest

demographic in the country.

And according to the Pew Research Center, 8 in 10 teens that are online are on social

media.

That makes teens the largest working demographic in the

country.

And they're ignoring you...

Now, it's up to you, as the brand, to resolve the

situation...

to slap the digital attitude out of today's teen...

to aggressively reassess your tactics

and become the brand that teens just can't stop talking about.

And with this session, I can show you how to

do just that.

Vote to see this session at SxSW 2013!

Trust me, you won't be disappointed.

KARL RIVERATeen blogger | Social Media Consultant | Photographer

KarlRivera.com