swift kick's 2008: secrets behind myspace and facebook

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Swift Kick's 2008: Secrets Behind Myspace and Facebook lecture slides. This presentation is designed for college students. The goal of the lecture is to expand the contextual framework for ideas around networking and digital identity.

TRANSCRIPT

the secrets behind: &

the secrets behind: &

the secrets behind: &

the secrets behind: &

Old Things + New Ways

80%

93% of college students use:

*David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006

*Mitrano, “Thoughts on Facebook.”

63% login everyday:

Greg Heigerberger

1-2 hours on

Old Things + New Ways =

Change(The theme for

your generation.)

10-6

10-410-2

10 0

10 2

10 4

10 6

10 8

1010

1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2040 2060 2080

CA

LC

UL

AT

ION

S

PE

R

SE

CO

ND

P

ER

$

1,0

00

Electro Mechanical Relay Vacuum Tube Transistor Integrated Circuit 3D / Quantum?

PROCESSINGPOWER AT $1,000

D O U B L I N G T I M E : I Y E A R

Change

$15 Billion$9.5 Billion23 yrs old31/37 yrs old

The

GAP 25 25Funny

Scary

MIND THE GAP

The

GAP 25 25

Want

Have

Physical Identity

5 Years AgoDigital Identity

Physical Identity

Today

Digital Identity

More and More Every Day

Physical IdentityDigital Identity

Glass Bedroom

Glass Bedroom

Nowin

Mobile!

If you do it, chances are good:

Someone will take a picture

The picture will be online

What about privacy settings?

If you do it, chances are good:

Someone will take a picture

The picture will be online

It will be linked to you, forever.

Who Are You Online?facebook

Name:Kevin Prentiss

Occupation:Founder, Swift Kick

Interests:Travel, Reading, Soccer, Web Stuff

60% of employers search the net to find out about you.

What you dogood

or bad

Myspace/Facebook

Megaphone

Use The Megaphone

© 2006 SwiftKick

© 2006 SwiftKick

Other Goodies

Physical Identity

The Opportunity

Digital Identity

kevin@swiftkickonline.com

Stay Connected

Kevin Prentiss

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