sva | mps in branding | agency planning | week 2
Post on 11-Mar-2016
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Rockstar Planning(week 2)
Take an index card
NAME: Your name
PARTNER: Partner’s name(s)
BRAND: Brand you chose
TARGET: Short description
Prize!
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Target Insight
insight : an instance of apprehending the true nature of a thing, especially through intuitive understanding
insight : an instance of apprehending the true nature of a thing, especially through intuitive understanding, in a way that opens up creative possibilities
different briefs treat insights differently
insight
strategy line
Youlook inside.
A light comes on.
HomeworkThe current campaign is nearing saturation and in-market results are soft. The client wants to do some creative exploratory.
Using your target profile (revised if needed), uncover at least two target insights & compose a strategy line (key message) for each.
• Work on your own• SUBMIT via email by MIDNIGHT ON SUNDAY:
beth.kaiser@gmail.com; kosteski@me.com• A handful of students will be asked to present their
thinking in class on Tuesday
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