sustainable tourism in france

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Principal stakes of sustainable Tourism and main actions of French

CCIs on sustainable development of Tourism

sector

29th May 2017 Louise de TORCY Tourism advisor l.detorcy@ccifrance.fr

SUSTAINABLE DEVELOPMENT COMMERCE NEW

ECONOMIES ECONOMIC

OBSERVATION TOURISM TERRITORIES

Presentation

1.StakesofsustainableTourism

2.ExamplesofFrenchandinternationaltools

3.MainactionsoffrenchCCI

PrincipalStakesofSustainableTourism

1.Agrowingconsumption

WTOplan1,5billiontouristsin2020whichwouldrepresent20%ofthepopulation

Duetothedemographicriseandtheeconomicgrowth

Theflowswouldbemainlyconcentratedindevelopedcountries

(WDI 2006 and OMT 2006a)

(OMT: Tourism 2020 Vision forecast)

1995 500 millions 2005 800 millions 2020 1,5 billion

PrincipalStakesofSustainableTourism

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2.AstrongeconomicimpactInternationaltourismrepresents11%ofworldGDP.Itcontributestomorethan200millionsofpeoplewichrepresents8%oftotalemployment.

AccordingtotheWTO,tourism’sbenefitscumulate220.000dollarspersecondin2013,ora7.000billiondollarsannualturnover.Tourismrepresents10%world’sGDP,7%ofinternationaltradeand30%ofservices’sexportations.1jobin11isrelatedtoTourism(directandnondirectjobs).Classifiedatthe4thrankofexportationsafterfuel,chimicalproductsandautomobilesectors,tourismrepresentsthemainpartofexportationsformanycountriesparticularlydevelopingcountriesorislands.In2017,worldtourismshouldgrowfrom3to4%acordingtoWTO.Inthemaintime,tourismisresponsiblefor5%oftotalGESmainlyduetoairtransportation.

(WDI 2006 and OMT 2006a)

PrincipalStakesofSustainableTourism

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3.Thedevelopmentofnewtrendsü  Shorterholidayssuchascitybreak

ü  Severalholidaysayear

ü  Searchforsunnydestinations

ü  Searchfornature,wellnessandsecurity

ü  Searchforeconomicdeal+lastminute

ü  Developpementoflowcosttransportation

PrincipalStakesofSustainableTourism

KeyfiguresofFrenchTourism

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•  Firstdestinationoftourisme:80millionvisitorsayear•  10%oftheworldbiodiversity•  95%ofthebiodiversitylocatedincoralreef•  +/-400millionnightsspentinFrancein2016,incommercialsectoronly

whichdoesn’tincludefamilyorfriend’svisit)•  350millionshowerset5milliontonsofwasteayear•  6%GESemissionsduetotransport•  80%ofvisitorsconcentratedin20%oftheterritory

ExamplesofFrenchTools

Regulation:

Ø  1985:loiMontagne⇒ wichimpactsconstructionandbuildingstrategyforexample

Ø  1986:loiLittoral⇒  Relativetospatialplanning,protectionandpromotionoflittoralspace.It

preventspropertyspeculationandguarantiefreeaccesstobeachestothepopulation

Ø  Creationofnaturalareas⇒  Protectedareas,earthlyormaritimeaimingatbothpreservationand

restoration.Differentsectoriallawscompletethislegaldevice,relativetodisabledpeople,securityatwork,environment,etc.

ExamplesofFrenchTools

Sensitizationetlabellization Different actors are in charge of professional’s sensitization, according to their field of action : v Governmental : Agence Atout France – Ministères – Agence pour

l’environnement, etc . v  Public sector : Offices de Tourisme – CRT – CCI v  Civil sector : associations - For several years, different type pf labellization have been created for food and accomodation activities but also Tour operators : Clef Verte, Ecolabel européen, Greenglobe, Maitre restaurateur, Tourisme et Handicap, ATR, Ates, etc. -

ExamplesofFrenchTools

Involvmentofprivatesector

Exemplesofinternationaltools

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DifferentactorsanddifferentTools:WorldTourismOrganizationPnueand10YFPProgramInternationalEcotourismSociety

Exemplesofinternationaltools

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Positiveimpactsofinternationalgroups

CCIsandthetourismsector(cafés,hotels,restaurants,campingsites…)

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•  200tourismadvisors

•  25000enterprisessupportedindividuallyeveryyear

•  Morethan40000enterprisessupportedcollectively

•  450diploma-awardingtrainingswith20000students

•  Morethan200agreementswithlocalgovernments

•  Differentpartnershipswithmajoractors:DGE–Directiongénéraledesentreprises;Ademe-agencenationaledel’énergie;BPI;EDF;Syndicatshôtelier;etc.

CCIsandthetourismsector(cafés,hotels,restaurants,campingsites…)

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•  CCIsupportindividuallyandcollectivelytheenterprisesofthetourismsector:

–  Regulationandstandardscomplianceassistance(allergens,licences,accessibilityfordisabledpeople,firepreventionandsafety,riskprevention,rankingschemeoftouristaccommodation,compulsorytraining:foodhygiene…)

–  Humanresourcesmanagement(HRpre-check,recruitment,management,training,apprenticeship…)

–  Digitalstrategy(communicationtools,auto-evaluation…)

CCIsandthetourismsector(cafés,hotels,restaurants,campingsites…)

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–  Informationonfinancialandtechnicalsupport(CCItool-lesaides.fr)- administrativesupportforfundingapplication

–  Sectorspecificqualityschemes-ecolabelGreenKey;pre-checkfortitleof“MaîtreRestaurateur”(“Mastercook”),“QualitéTourisme”,promotionoflabels…

–  Exchangeofbestpracticebetweenenterprises;contributetothecreationofclusterstoreinforcecompetitiveness

–  Sectoralwatch,information

2017,internationalyearofsustainabletourismfordevelopment

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IntheframeworkoftheinternationalyearofsustainabletourismsponsoredbytheWorldTourismOrganisation,CCIFrancehaslaunchedthefollowingactions:

–  Organisationofaconferenceonsustainabletourismon4thApril2017.Thisconferencegathered80majoractorsoftourisminFranceandseveralschemesinfavourofsustainabledevelopmenthavebeenpresented

–  Participationintheimplementationofenvironmentalfootprintlabellingoftouristaccommodations.Thisschemeallowshotelownerstoevaluatetheenvironmentalimpactofahotelnight.Actionsarerecommendedtohelpthemreducetheenvironmentalimpactoftheirhotel

–  Organisationofwebconferencesonvarioustopicsofsustainabletourism(financing,

innovation,communication,etc.)–  OrganisationofaTourdeFranceonsustainabletourism–  Developmentofacommunicationtool

CCIsandthetourismsector(cafés,hotels,restaurants,campingsites…)

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•  Socialaspects:– Mavimplan:atooltopreventprofessionalrisks– Chartedeconfiance:atooltoenhancerecruitment

– Training

•  Economicaspects:– Quality:Highhospitality,QualitéTourism– Digital

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•  CBDGuidelinesonBiodiversityandTourismdevelopmentà•  www.biodiv.org/programmes/socio-eco/tourism/guidelines.asp•  ConservationInternationalà•  www.conservation.org•  TheInternationalEcotourismSociety(TIES)à•  www.ecotourism.org•  TheTourOperators'Initiativeà•  www.toinitiative.org•  TourismConcernà•  www.tourismconcern.org.uk•  CommissiondesNationsUniespourleDéveloppmentDurableàwww.un.org/esa/sustdev/sdissues/tourism/tourism.htm•  PNUEProgrammeTourismeà•  www.uneptie.org/pc/tourism/home.htm•  OMTfaitsetchiffresà•  www.world-tourism.org/facts/tmt.htm•  WWFMediterraneanProgramm•  www.panda.org/about_wwf/where_we_work/mediterranean/index.cfm

www.cci.fr/tourismedurable

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