sustainable tourism an integrated values-based business model ed fox vice president and chief...
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Sustainable TourismAn Integrated Values-Based Business Model
Sustainable TourismAn Integrated Values-Based Business Model
Ed FoxEd FoxVice President and Chief Sustainability OfficerVice President and Chief Sustainability Officer
Ed FoxEd FoxVice President and Chief Sustainability OfficerVice President and Chief Sustainability Officer
National Academy Foundation Annual Institute National Academy Foundation Annual Institute for Staff Developmentfor Staff DevelopmentJuly 10, 2009July 10, 2009
S U S T A I N A B I L I T Y
The Icarus Foundationhttp://www.theicarusfoundation.com/Home.html
The Icarus Foundationhttp://www.theicarusfoundation.com/Home.html
Center for Sustainable Destinations – Center for Sustainable Destinations – National GeographicNational Geographichttp://www.nationalgeographic.com/travel/sustainable/http://www.nationalgeographic.com/travel/sustainable/
Center for Sustainable Destinations – Center for Sustainable Destinations – National GeographicNational Geographichttp://www.nationalgeographic.com/travel/sustainable/http://www.nationalgeographic.com/travel/sustainable/
Globalization101.org - A Project of the Carnegie
Endowmenthttp://www.globalization101.org/index.php?file=pnews&id=137
Globalization101.org - A Project of the Carnegie
Endowmenthttp://www.globalization101.org/index.php?file=pnews&id=137
The Sustainable Tourism GatewayThe Sustainable Tourism Gateway
What Is Sustainability?Why Does It Matter?
What Is Sustainability?Why Does It Matter?
Development that meets the needs of the Development that meets the needs of the present without compromising the ability of present without compromising the ability of
future generations to meet their own needs.future generations to meet their own needs. - -
Brundtland Commission 1987Brundtland Commission 1987
BUTBUTThe social responsibility of business is to The social responsibility of business is to
increase its profits. increase its profits.
- - Milton Freeman Milton Freeman 19701970
Sustainability is a systems approach to Sustainability is a systems approach to
planning and decision making that creates planning and decision making that creates
long-term value by embracing opportunities long-term value by embracing opportunities
and managing risks derived from economic, and managing risks derived from economic,
environmental and social developments.environmental and social developments.
- - WBCSDWBCSD
Sustainability is a systems approach to Sustainability is a systems approach to
planning and decision making that creates planning and decision making that creates
long-term value by embracing opportunities long-term value by embracing opportunities
and managing risks derived from economic, and managing risks derived from economic,
environmental and social developments.environmental and social developments.
- - WBCSDWBCSD
Triple Bottom LineTriple Bottom Line
Principled Business PerformancePrincipled Business Performance Based upon trends:Based upon trends:
Risk managementRisk management Optimize opportunityOptimize opportunity
Principled Business PerformancePrincipled Business Performance Based upon trends:Based upon trends:
Risk managementRisk management Optimize opportunityOptimize opportunity
EnvironmentEnvironment
EconomyEconomy Equity /Equity /CommunityCommunity
Context for Sustainability Context for Sustainability
South Africa – Apartheid Economic BoycottSouth Africa – Apartheid Economic Boycott
Union Carbide – BhopalUnion Carbide – Bhopal
Exxon – ValdezExxon – Valdez
Nike – “Sweatshops”Nike – “Sweatshops”
Monsanto – Genetically modified foodsMonsanto – Genetically modified foods
Ford/Bridgestone tire “Explorer” recallFord/Bridgestone tire “Explorer” recall
EnronEnron
WorldComWorldCom
South Africa – Apartheid Economic BoycottSouth Africa – Apartheid Economic Boycott
Union Carbide – BhopalUnion Carbide – Bhopal
Exxon – ValdezExxon – Valdez
Nike – “Sweatshops”Nike – “Sweatshops”
Monsanto – Genetically modified foodsMonsanto – Genetically modified foods
Ford/Bridgestone tire “Explorer” recallFord/Bridgestone tire “Explorer” recall
EnronEnron
WorldComWorldCom
Environmental Context for Sustainability
Environmental Context for Sustainability
50% of forests lost50% of forests lost
Accelerating bio-diversity lossesAccelerating bio-diversity losses
Global warming Global warming
Ocean fisheries Ocean fisheries in declinein decline
Dispersing 80,000 Dispersing 80,000 synthetic chemicals synthetic chemicals into land, air and waterinto land, air and water
50% of forests lost50% of forests lost
Accelerating bio-diversity lossesAccelerating bio-diversity losses
Global warming Global warming
Ocean fisheries Ocean fisheries in declinein decline
Dispersing 80,000 Dispersing 80,000 synthetic chemicals synthetic chemicals into land, air and waterinto land, air and water
SRI MarketsSRI Markets
Over $2 Trillion invested in Socially Responsible Over $2 Trillion invested in Socially Responsible Investment (SRI) FundsInvestment (SRI) Funds
Pension fund laws – eight European countries Pension fund laws – eight European countries require consideration of environmental require consideration of environmental and social issuesand social issues
Demographics – Baby Boomers interested in SRIDemographics – Baby Boomers interested in SRI
Over $2 Trillion invested in Socially Responsible Over $2 Trillion invested in Socially Responsible Investment (SRI) FundsInvestment (SRI) Funds
Pension fund laws – eight European countries Pension fund laws – eight European countries require consideration of environmental require consideration of environmental and social issuesand social issues
Demographics – Baby Boomers interested in SRIDemographics – Baby Boomers interested in SRI
Implementing SustainabilityImplementing Sustainability
Getting ThereGetting There
Today’s Today’s Business Business PracticesPractices
Focused on a Focused on a “win” for “win” for businessbusiness
Sustainable Sustainable Business Business PracticesPractices
QuicQuick k
WinsWins
Innovation Innovation ProjectsProjects
System System ChangeChange A “bigger win” A “bigger win”
for business for business and a “win” and a “win” for societyfor society
Engaging through Engaging through Networks with partners of Networks with partners of
all typesall types
Sustainable Value Partners, LLC © 2007Sustainable Value Partners, LLC © 2007
A Deliberate ProcessA Deliberate Process
Business StrategyBusiness Strategy Priorities and Priorities and GoalsGoals
Business Sustainability LensBusiness Sustainability Lens Take a full life cycle Take a full life cycle viewview Engage full range of Engage full range of stakeholdersstakeholders Focus on innovation (not Focus on innovation (not compliance) compliance) Find win/win Find win/win solutions (business & society)solutions (business & society)
Signs of SuccessSigns of Success
You’re asking questions you’ve never asked You’re asking questions you’ve never asked beforebefore
You’re learning from people you never talked to You’re learning from people you never talked to beforebefore
You’re finding ways to create value you never saw You’re finding ways to create value you never saw beforebefore
Business StrategyBusiness Strategy Priorities and Priorities and GoalsGoals
Business Sustainability LensBusiness Sustainability Lens Take a full life cycle Take a full life cycle viewview Engage full range of Engage full range of stakeholdersstakeholders Focus on innovation (not Focus on innovation (not compliance) compliance) Find win/win Find win/win solutions (business & society)solutions (business & society)
Signs of SuccessSigns of Success
You’re asking questions you’ve never asked You’re asking questions you’ve never asked beforebefore
You’re learning from people you never talked to You’re learning from people you never talked to beforebefore
You’re finding ways to create value you never saw You’re finding ways to create value you never saw beforebefore
APS Strategic FrameworkAPS Strategic Framework
What We Track, Measure and Report
Environmental PerformanceEnvironmental Performance StrategyStrategy Management SystemsManagement Systems ReportingReporting TrainingTraining Climate Change/EmissionsClimate Change/Emissions RenewablesRenewables BiodiversityBiodiversity WasteWaste
Economic PerformanceEconomic Performance Corporate Governance Corporate Governance Risk/Crisis ManagementRisk/Crisis Management Codes of Conduct/EthicsCodes of Conduct/Ethics Customer RelationshipsCustomer Relationships Market OpportunitiesMarket Opportunities CSR ReportingCSR Reporting
Social PerformanceSocial Performance Local CommunitiesLocal Communities Workplace PracticesWorkplace Practices Labor RelationsLabor Relations Human DevelopmentHuman Development Health and SafetyHealth and Safety Supply ChainSupply Chain Product SafetyProduct Safety
2009 - 2013 Corporate Measures
2009 - 2013 Corporate Measures
Economic
Equity / CommunityEmployees
Environmental
Annual Capacity FactorAnnual Capacity Factor Dividend yield + EPS growthDividend yield + EPS growth Equivalent Availability FactorEquivalent Availability Factor Nuclear Performance IndexNuclear Performance Index Non-fuel O&M ¢ per kWhNon-fuel O&M ¢ per kWh Rating Agency Bond Valuation Rating Agency Bond Valuation
COCO22 Intensity IntensityTransportation COTransportation CO22
Facilities COFacilities CO22
Facilities WaterFacilities WaterGeneration WaterGeneration Water
Customer satisfaction Customer satisfaction survey resultssurvey results
OSHA Recordable InjuriesOSHA Recordable InjuriesOverall reliability measureOverall reliability measureCustomer Program ImpactCustomer Program ImpactEmployee EngagementEmployee EngagementLevel
1Level Level
22
AuditCommittee Board
Finance, Nuclearand Operating
Committee
President & COO
VP & CSO
All OfficerSustainabilityPolicy Group
SustainabilityWorking Group
EHS
S & HAT EAT
EETI
Internal Sustainability Initiatives
Internal Sustainability Initiatives
Sustainability Working GroupSustainability Working Group Benchmarking Benchmarking BaselineBaseline Key MetricsKey Metrics
GHG emissions per MWhGHG emissions per MWh
Water use (gal/MWh and type)Water use (gal/MWh and type) Low-Hanging FruitLow-Hanging Fruit
Turn off PC monitors Turn off PC monitors ≈≈ $450k savings annually $450k savings annually
Increase fleet fuel efficiency by 25% - $640k savings Increase fleet fuel efficiency by 25% - $640k savings annuallyannually
Sustainability Working GroupSustainability Working Group Benchmarking Benchmarking BaselineBaseline Key MetricsKey Metrics
GHG emissions per MWhGHG emissions per MWh
Water use (gal/MWh and type)Water use (gal/MWh and type) Low-Hanging FruitLow-Hanging Fruit
Turn off PC monitors Turn off PC monitors ≈≈ $450k savings annually $450k savings annually
Increase fleet fuel efficiency by 25% - $640k savings Increase fleet fuel efficiency by 25% - $640k savings annuallyannually
Sustainability – Benefits Sustainability – Benefits
Reputation ManagementReputation Management Access to CapitalAccess to Capital Employee RecruitmentEmployee Recruitment Technology PartnershipsTechnology Partnerships Credibility Credibility Eco-EfficiencyEco-Efficiency
Saves $ Saves $ Reduces RiskReduces Risk
Employee Engagement Employee Engagement
Reputation ManagementReputation Management Access to CapitalAccess to Capital Employee RecruitmentEmployee Recruitment Technology PartnershipsTechnology Partnerships Credibility Credibility Eco-EfficiencyEco-Efficiency
Saves $ Saves $ Reduces RiskReduces Risk
Employee Engagement Employee Engagement
Customer Sustainability Initiatives
Customer Sustainability Initiatives
DSM ProgramsDSM Programs CFLsCFLs Air Conditioner RebatesAir Conditioner Rebates Business/Commercial Energy Efficiency Business/Commercial Energy Efficiency
IncentivesIncentives Energy Star HomesEnergy Star Homes
Renewable Energy ProgramsRenewable Energy Programs Solar Electric IncentivesSolar Electric Incentives Solar Water Heater IncentivesSolar Water Heater Incentives Green ChoiceGreen Choice Total Solar Total Solar
DSM ProgramsDSM Programs CFLsCFLs Air Conditioner RebatesAir Conditioner Rebates Business/Commercial Energy Efficiency Business/Commercial Energy Efficiency
IncentivesIncentives Energy Star HomesEnergy Star Homes
Renewable Energy ProgramsRenewable Energy Programs Solar Electric IncentivesSolar Electric Incentives Solar Water Heater IncentivesSolar Water Heater Incentives Green ChoiceGreen Choice Total Solar Total Solar
The Right PathThe Right Path
Sustainable Tourism
Sustainable Tourism
Eco-Efficienc
y
CulturalTourism
Local First
Sustainable Tourism
$$$$$
Eco-Tourism
CommunityInvolvement
Partnership for Global Sustainability Tourism Criteria
Partnership for Global Sustainability Tourism Criteria
The Partnership was initiated by the Rainforest The Partnership was initiated by the Rainforest Alliance, the United Nations Environment Programme Alliance, the United Nations Environment Programme (UNEP), the United Nations Foundation, and the United (UNEP), the United Nations Foundation, and the United Nations World Tourism Organization (UNWTO). Nations World Tourism Organization (UNWTO).
Criteria designed to establish a common understanding Criteria designed to establish a common understanding and accounting for the tourism and hotel industries and accounting for the tourism and hotel industries regarding:regarding: Effective sustainability planningEffective sustainability planning Social and economic benefits to local communitySocial and economic benefits to local community Enhancing local cultural heritageEnhancing local cultural heritage Reducing negative impacts on the environmentReducing negative impacts on the environment
- - SustainableTourismCriteria.orgSustainableTourismCriteria.org
The Partnership was initiated by the Rainforest The Partnership was initiated by the Rainforest Alliance, the United Nations Environment Programme Alliance, the United Nations Environment Programme (UNEP), the United Nations Foundation, and the United (UNEP), the United Nations Foundation, and the United Nations World Tourism Organization (UNWTO). Nations World Tourism Organization (UNWTO).
Criteria designed to establish a common understanding Criteria designed to establish a common understanding and accounting for the tourism and hotel industries and accounting for the tourism and hotel industries regarding:regarding: Effective sustainability planningEffective sustainability planning Social and economic benefits to local communitySocial and economic benefits to local community Enhancing local cultural heritageEnhancing local cultural heritage Reducing negative impacts on the environmentReducing negative impacts on the environment
- - SustainableTourismCriteria.orgSustainableTourismCriteria.org
AZ Dept of TourismAZ Dept of Tourism
Sustainable Tourism CouncilSustainable Tourism Council
Defines Sustainable Tourism as:Defines Sustainable Tourism as:
“ “Sustaining the culture, heritage and Sustaining the culture, heritage and environment of a region while at the same environment of a region while at the same time promoting economic growth and social time promoting economic growth and social wellbeing through tourism” wellbeing through tourism”
Sustainable Tourism CouncilSustainable Tourism Council
Defines Sustainable Tourism as:Defines Sustainable Tourism as:
“ “Sustaining the culture, heritage and Sustaining the culture, heritage and environment of a region while at the same environment of a region while at the same time promoting economic growth and social time promoting economic growth and social wellbeing through tourism” wellbeing through tourism”
A Better Tomorrow Starts Today
A Better Tomorrow Starts Today
TransportationTransportation Fuel efficient vehicles/hybridsFuel efficient vehicles/hybrids Local walking and bicycle toursLocal walking and bicycle tours Carbon offsetsCarbon offsets
LodgingLodging Conservation: energy, water, recycled products; non toxic Conservation: energy, water, recycled products; non toxic
cleaning products (supply chain)cleaning products (supply chain)
People/PlacesPeople/Places Buy and promote localBuy and promote local Offer excursions of indigenous peoplesOffer excursions of indigenous peoples Patronize local restaurantsPatronize local restaurants Offer eco philanthropy opportunities with local NGO’sOffer eco philanthropy opportunities with local NGO’s
TransportationTransportation Fuel efficient vehicles/hybridsFuel efficient vehicles/hybrids Local walking and bicycle toursLocal walking and bicycle tours Carbon offsetsCarbon offsets
LodgingLodging Conservation: energy, water, recycled products; non toxic Conservation: energy, water, recycled products; non toxic
cleaning products (supply chain)cleaning products (supply chain)
People/PlacesPeople/Places Buy and promote localBuy and promote local Offer excursions of indigenous peoplesOffer excursions of indigenous peoples Patronize local restaurantsPatronize local restaurants Offer eco philanthropy opportunities with local NGO’sOffer eco philanthropy opportunities with local NGO’s
The Value PropositionThe Value Proposition
Saving costs through improved efficienciesSaving costs through improved efficiencies
Increases revenues – market shareIncreases revenues – market share
Reduced riskReduced risk
Brand value and reputationBrand value and reputation
Developing human and intellectual capitalDeveloping human and intellectual capital Improving governanceImproving governance
Saving costs through improved efficienciesSaving costs through improved efficiencies
Increases revenues – market shareIncreases revenues – market share
Reduced riskReduced risk
Brand value and reputationBrand value and reputation
Developing human and intellectual capitalDeveloping human and intellectual capital Improving governanceImproving governance
“Our future is a shared one with our customers, shareholders, employees and the communities in
which we live and do business.”
“Our future is a shared one with our customers, shareholders, employees and the communities in
which we live and do business.”
- PNW Corporate Responsibility Report
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