sustainable events best practices in developing...

Sustainable Events –Best Practices in

Developing & Executing Sustainable Events

Roger Simons, Group Sustainability ManagerGuy Bigwood, Group Sustainability Director

Objectives

By the end of the session we aim for you to:1. Learn a simple

methodology for

implementation

2. Understand measurement &

storytelling

3. Gain 5 best practices

Guy BigwoodGroup Sustainability Director

Roger SimonsGroup Sustainability Manager

www.lessconversationmoreaction.com

Twitter@guybigwood @RogSimons

What is a Sustainable

Event?

DEFINITION:

An event with a balanced

approach to economic activity,

environmental responsibility

and social progress

Interaction Time – Why do

we prefer “Sustainable”

over “Green”?

Video Links: Case Studies

Click on the thumbnail to view the video

Responsible Business ForumEngaging Asian Leaders

EU 2012 Danish PresidencyHow to integrate sustainability in event operations

Sustainable Events DenmarkHow MCI has helped a country become a leaderthrough sustainable events

https://www.youtube.com/watch?v=k_tpHHaUmR4

MCI Sustainable Event Approach

ACCOMMODATION

VENUE

EVENT OFFICE

MARKETING / COMMUNICATIONS

EXHIBITS

MCI Sustainable Event Framework

Framework & checklist based on ISO 20121 and APEX/ASTM

Standards, and focus on 10 areas of the event.

TRANSPORTATIONCOMMUNITY OUTREACH

FOOD ANDBEVERAGE

DESTINATION

AUDIOVISUAL / PRODUCTION / IT

What can you do at your next event?

ACCOMMODATION

VENUE

EVENT OFFICE

MARKETING / COMMUNICATIONS

EXHIBITS

Quick brainstormWrite down at least 1

things per area

TRANSPORTATIONCOMMUNITY OUTREACH

FOOD ANDBEVERAGE

DESTINATION

AUDIOVISUAL / PRODUCTION / IT

The Checklist

Look for the Logo for

Money Saving Ideas!

Destination

Ask CVB to provide you with recommended suppliers:

Customer is King –

Choose where you spend

Evaluate

• Destinations with good

public transport

• Destinations well

connected to airport

• Venues & hotels in

walking distance

16

Provide public transport

passes or discount

Back to Content

Venue and Hotel

18

Choose a responsible venue and identify local charity/school to accept

unwanted materials after the event

PARTNER TO IMPROVE EVENT RECYCLING

20

TREAT WASTE AS A VALUABLE RESOURCE

21

Transport

Audience Quiz: Which is

the biggest source of Co2

emissions at an event?:

A) Vehicle transportation

B) Venue emissions

C) Flights

D) Speakers talking too

much

Favor transport using battery, biofuels or newer, more

efficient vehicles:

25

Transport Planning:

• Reduce pollution by anti-

idling policy

• Reduce waste by filling all

buses

• Route plan

CARBON OFFSETTING

Apply a low cost per delegate fee in our events and invest in certified development projects

Food and

Beverage

27

50% food is wasted between

farm and fork

MANAGE YOUR WASTE

Food wasted in the US would

feed the 1 Billion hungry

Eliminate single use items and water bottles

20,000

31Claudia van't Hullenaar, Global Events, EMEA

3 x 3 x 2€ x 10000 =€180,000

Without impacting the

experience – Innovate

Use re-usable or edible

centerpieces

DONATE LEFT OVER FOOD

35

Compost or biofuel food waste

that can’t be donated

USE SUSTAINABILITY TO IMPROVE THE DINING EXPERIENCE

FLOSSFresh

Local

Organic

Seasonal

Sustainable

37

FROM FARM TO TABLE

38

Work with chefs to tell a story about local food and sustainability

BOOST MEETING

PERFORMANCE WITH BRAIN FOOD

40

PROMOTE EXCITING

VEGETARIAN FOOD

Exhibitor

42

RETHINK – REDUCE – REUSE – RECYCLE - REPORT

88 tons of waste

= 70 x37kg per participant

RETHINK – REDUCE – REUSE – RECYCLE - REPORT

• Reduce amount of carpeting

• Switch to carpet tiles (for some or all)

• Increased upto 80% sustainable materials

• Increased up to 80% recycling in Expo

44

10 tons of waste

= 11 x5kg per participant

46

CONECTAR Y APOYAR LA COMUNIDAD

Claudia van't Hullenaar, Global Events, EMEA

DONATE AND SUPPORT THE LOCAL COMMUNITY

Look to see how suppliers can reduce

packaging and ensure good recycling

green meetings & events 2015, Frankfurt47

Audio Visual

49

Low energy AV- LED lighting

50

Switch to LED Screens for Plenary

Marketing & Comm

Interaction Time – Where can

you communicate your

sustainability initiatives to make

sure people know?

53

Communicate

54

Reduce event programme

55

Reduce Printing and Innovate

Print less – Print double sided

- Bill back to client

Print sustainably

-Pursue recycled content paper

-30% content min

-FSC, Swan, Blue Angel

Communicate Electronically

56

Use a mobile app

57

Innovate: Reduced signage

58

Use bio, recycled content or

biodegradable lanyards,

badges and bags. Collect

unwanted items after event

Are these useful?

Will the attendees use them or bin them?

6

0

Who made this?

What were their working conditions?

How can we use sustainability as a catalyst to innovate and differentiate?

Community

Involvement

63

Guide dog training Hotel Soap Donation

Charity fashion show or clothes

donations

Tree planting or environmental

protection

Plan a Community Action

Leave a legacyCreating a partnership to deliver Plant-for-the-Planet Academies

64

Measurement

65

„In God we Trust. All others must bring data.“W. Edwards Dening

Greenhouse Gas Emissions

66

AIR TRAVEL78%

LOCAL TRAVEL4%

VENUE & HOTEL10%

EXHIBITION (AV & Production)

2%

FOOD & PAPER1% WASTE

5%

Symantec Vision Symposium EMEA 2014 GHG Emissions by Category (tCO2e)

-

50

100

150

200

250

300

350

400

Dubai Munich Paris London

Carbon Emissions (tCO2e) Vision 2014 Symposium Series

Event Waste

67

63%

78%

98%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Munich Paris London

Vision 2014 Symposium Series Divertion rate

1,157 kg of waste

produced

Less waste produced than a Mini

Cooper

68

Questions

SUMMARY

Standardized Tactical Approach on Key Areas

ACCOMMODATION

VENUE

EVENT OFFICE

MARKETING / COMMUNICATIO

NS

EXHIBITS

MCI Sustainable Event

Framework

Framework & checklist based

on ISO 20121 and

APEX/ASTM Standards, and

focus on 10 areas of the event.

TRANSPORTATION

COMMUNITY OUTREACH

FOOD ANDBEVERAGE

DESTINATION

AUDIOVISUAL / PRODUCTION / IT

• Improve participant

experience

• Increase employee

engagement and

retention

• Increase awareness

of sustainability

• Highlight commitment

to employees,

communities &

customers

• Reduce environment

impacts: waste,

water, energy

• Promote locally

sourced goods and

produce

• Stimulate innovation

• Highlight commitment

to the environment

and to solving the

world’s challenges

• Optimise efficiencies

and cost

• Enhance reputation

as a great employer

and supplier

• Attract sponsors &

investors

• Satisfy government

demand for

sustainability

PLANETPEOPLE PROFIT

THE VALUE OF SUSTAINABLE EVENTS

Define at least 5

sustainability actions

you can do in your next

event

ICCA Scandinavian Chapter: Twitter: #ICCASCAN

Its not difficult but we have to trainIts about PROGRESS and not PERFECTION

www.lessconversationmoreaction.com

www.mcisustainability.com@guybigwood @RogSimons

Guy.Bigwood@mci-group.com Roger.Simons@mci-group.com