sustainable business & csr focus by søren ejlersen, aarstiderne

Sustainable business & CSR focus

Our overall mission and why we do what we does?

In the context of being a social innovator, driven by a social mission.

and

Excampels from Real life +

Small is beautyfull by Schumacher – 80:20 mode farming

Dear inhabitants on planet earth

We recreate the close links between the work of the organic farmer and the work in the kitchens –

transforming the bounties of the land into feast and honest, nutritious, seasonal and inspired food

Mission statement

AARSTIDERNE.com

BACKGROUND 12 YEARS IN BUSINESS CONCEPT & INNOVATION FOCUS THROUGH PLANET FOCUS OWNERDRIVEN COMPAGNY 250 MIO DKR TURNOVER 100% ORGANIC & BIODYNAMIC PRODUCTS CSR & ENVIROMENTAL DRIVERS ARE CORE

Curious amateurs working with soil

We are a lot of

Courage & self enlightened interest

Experience in the area

The importance of beeing married to the strategy

You can´t cash in the credit day one for your work

Therefore – we think longsighted and balance mission and bottomline

We just do what we like

The brand & business is build out of this core

Examples of our work with CSR and sustainability

It is the social integration & understanding that are crucial

Conceptuating

Started on one farm (1100 kids have a garden)

Now starting at 7 municipalies More than 2000 kids visiting farms 8 times in season

National deployment vision

& WE DID NOT START IT AS A CSR IDEA!

Just because it was a great feeling

CO2 emissions, 2009 Total = 3.250 ton = 200 households Reporting since 2004!!

Businesstravel 2% Pendling 3%

Transport from farms 21%

Firmcars 3%

Heat and electricity19%

Trucks to terminals 6%

Homedevery 46%

Aarstiderne and the enviroment

Green carbon is our own way to neutralize

our emissions in forests and fields

The AFRICAN BOX

THE GOAL

80/20

Small is beautifull – our future could be a split up

From micro industry to hand hold & local farming

80|20 Mealboxes growing – learning customers to eat futuristic

Diet for a sustainable future -

Future farming – Matrix model and 80:20

& Why ”Small is beautyfull”??

More raw Less cooked

More whole grains Less white

More plants Less meat

More farm Less industry

Feeds 9 Bio. People Solution : A local 80:20 thinking in a social and cultural integration model. 80 % plant output 20 % animal output Deals with part of: Environmental challenges Erosion challenges Emission challenges Health Challenges Social integration & = Life quality

It is a daily motivator

Our social mission and the integrated environmental focus is a driver for innovation and it´s a developer for

new business opportunities

And it´s our lifestyle

Thank you

se@aarstiderne.com

How to get the strategy into daily work

By beeing ownerdriven (TH, AHL, TSL & SE) and by owning and managing the

whole supplychain, the organisation constantly updates on what is wright or wrong, aligned to the strategy.

Founderspirit & organisatorial spirit…

I would guess, that selling the compagny,

would mean that ”Lean and buttom line

focus” would move in to daily pracis.