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Public Outreach and Project Implementation for Water Sustainability
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Evanston Water Utility
• Service Population = 360,000 (wholesale + retail)• Retail Population = 74,000 (retail – Evanston)• Average Daily Flow = 40 mgd• Max Rated Capacity = 108 mgd
Background
• City of Evanston has approximately 750 employees
• Utilities Department has approximately 56 employees
• Sustainability Division has 2 employees
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Staff Interested in Water Outreach = 4
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Why Do Outreach and Sustainability Activities?
• Chance for positive communication with customers
• Raise awareness of water issues• Bolster community pride in water
It’s the right thing
to do!
Challenges• Need Buy-In From Management
• Not enough staff
• Need an audience
• Lack of funding
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Get an approved
plan!Leverage others!
Piggyback on other programs
Use alternate sources
Overview of the Water Efficiency Plan Implementation
• This project was possible only through a grant and staff resources provided by CMAP. Take advantage of this great resource!
• Involve the community as much as possible.• Set measurable and attainable goals 6%
reduction in water consumption by 2020.• Adopt cost-effective and community-
appropriate measures to reach our goal.• Approved by City Council!
Increasing Water-Related Information Dissemination
Increasing Water-Related Information Dissemination
Incorporating Sustainable Water Policies into City Departments and Functions
Promoting Communication and Outreach on Water Conservation Measures
Promoting Tap Water and Reducing Bottled Water Use
Reducing Indoor Water Use From Toilets
Reducing Outdoor Water Use
National Drinking Water Week
• Similar Challenges– Plan fun activities– Find an audience– Time to implement– Lack of funding
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National Drinking Water Week –Make New Friends!
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Where to Find an Audience?
Schedule events for “trapped” audiences:• Pre-existing book clubs• Schools• Senior Centers• After-school programs
16Nuala Brennan, 8th Grader, 2013
No Money, No Problem!
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Beach Tokens
Skating Passes
Discount on City
Program
Private Tour of Water Plant
ReusableWater Bottles
+ Recognition
Recognition is Key
Online Voting to Determine WinnersAward Ceremony at City Council MeetingAward PlaquesDisplays of Submissions at Library/Civic Center
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And don’t forget those photo-ops!
Get Everyone Involved!
19Mayor Elizabeth Tisdahl and Chloe Kahn, 3rd Grader, 2012
2013 Evanston EventsEvent Description Location
Art Contest – 3rd
GradeSubmit 2-D art showing theme. Winners selected via online voting + Mayor’s Choice
Winners displayed at Library
Photo Contest –Middle School
Submissions showing theme. Winners selected via online voting
Winners displayed at Library
Art and Poetry Contests – High School
Submissions showing theme. Winners selected via online voting
Winners displayed at Library
After School Water Crafts
After-school drop-in crafts Ecology Center
Water Olympics After-school drop-in physical fitness Recreation Center
Movie Screening Screening of Liquid Assets, remarks by MWRD Commissioner, Debra Shore
Levy Senior Center
Trivia Contest 1-hour water themed trivia contest Levy Senior Center
Sunset Paddle Canoeing Northshore Canal
Press releases Daily water-themed press releases in Evanston e-news
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Conclusions
• Put your plan on paper – and get it adopted!• Seek out grants• Work with other departments – use their staff
and funding to accomplish mutual goals
Start Small.Dream Big.
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